MWW Group Named Agency of Record for Prodea Systems

DALLAS, Sept. 17 /PRNewswire/ -- MWW Group (http://www.mww.com/), one of the nation's top ten public relations firms, today announced that it has been retained as the public relations agency of record for Prodea Systems (http://www.prodea.com/). As agency of record, MWW Group will develop and implement strategic positioning initiatives, industry analyst relations programs and strategic media relations initiatives to introduce Prodea's initial solution to the market and facilitate relationships with industry influencers, customers and partners.

"We selected MWW Group as our agency of record because of their deep understanding of the digital home space and expertise in telecommunications, consumer electronics and corporate reputation," said Terri Griffin, vice president of marketing, Prodea Systems. "We sought to partner with a highly- responsive agency that provides hands-on attention from senior-level strategists, and MWW Group was the clear choice."

Prodea Systems was founded by the Anousheh, Hamid and Amir Ansari, a family of innovators and entrepreneurs with a history of building companies based on industry-changing technologies. The company is headquartered in Dallas with locations in Chennai, India and Beijing, China. Prior to Prodea Systems, the Ansaris founded Telecom Technologies, which created a "softswitch" that allowed voice communications over the Internet. In 2001, the company successfully merged with Sonus Networks, Inc. , a provider of IP-based voice infrastructure products, in a deal worth approximately $750 million.

The Ansaris' commitment to breaking down barriers and bringing about radical change extends beyond the business sphere and includes significant social and scientific undertakings. Anousheh Ansari, Prodea's CEO and chairman of the board, is best known for her historic journey as the world's first female private space explorer aboard the Russian Soyuz spacecraft and International Space Station (ISS). The Ansari family also provided the title sponsorship for the Ansari X Prize, a $10 million cash prize awarded in 2004, which catalyzed the development of non-governmental manned spacecraft.

"Prodea Systems and its impressive leadership team represent the next wave of innovation in the digital home," said Don Bartholomew, senior vice president and general manager of MWW Group's Dallas office. "Prodea has a truly game-changing solution, and we look forward to a long, successful relationship with them as we partner together during this exciting time."

About Prodea Systems

Prodea Systems (http://www.prodea.com/) is the first company to offer a complete, managed digital home solution that enables service providers, including telcos, ISPs and retailers, to deliver a simple and unique experience around content, communications and community. Prodea will announce their solution to the market in early 2008. Prodea Systems is headquartered in Dallas with locations in Chennai, India, and Beijing, China.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for three out of the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies . For more information on MWW Group, visit http://www.mww.com/.