New Yahoo! Ads Take a Humorous Look at Life With (and Without) Yahoo!; Yahoo! Yodels About its New Home Page to Celebrate Life with Yahoo!

Yahoo! Inc. (Nasdaq:YHOO) today announced the launch ofan integrated marketing campaign that highlights the new Yahoo! homepage and other recently launched services, including the new Yahoo!Mail beta and Yahoo! Answers. The multi-million Dollar consumercampaign includes television, radio, cinema and online advertisementsportraying an irreverent and playful look at life with and without theessential benefits of Yahoo!'s Internet services. In addition, thecampaign includes a Dunkin' Donuts coffee giveaway for visitors toYahoo.com on Friday, September 22.

New "Do You Yahoo!?" Advertising

Produced in partnership with Soho Square and OgilvyOne Worldwide,the new advertising spots will debut on primetime television duringthe anticipated season premieres of "My Name is Earl" and "Grey'sAnatomy" beginning at 8 pm ET on Thursday, September 21. New ads willalso run in major U.S. markets on radio, in cinemas and online overthe coming months. The commercials include a nostalgic nod to thecompany's signature "Do You Yahoo!?" tagline and accompanying Yahoo!yodel, which the company created in 1996.

"We're emphasizing our signature tagline to celebrate the 500million monthly users of Yahoo! branded Web services around theworld," said Cammie Dunaway, chief marketing officer at Yahoo! Inc."Our new ads revitalize Yahoo!'s brand and rejoice in our company'sspirit, with fun and entertaining spots that show how people's livesare made better with Yahoo!."

The new ads examine life's pitfalls, from dealing with the schoolbully to weeds in the garden. Each spot exaggerates a bad scenariowith a character who doesn't use Yahoo!, and then humorously plays outthe same scenario again to show how good life is with Yahoo!. Thefully integrated campaign can be seen online, including an insiderlook at outtakes and user-created commercials, by searching for "DoYou Yahoo!?" on Yahoo!.

"Yahoo! is a fun brand, and the launch of its new home page gaveus a great excuse to use some humor and a little irreverence as ameans to promote it," said Chris Curry, creative director at SohoSquare. "The Yahoo! team really encouraged us to push it as far as wecould."

Free Coffee Giveaway

As appreciation for the millions of people who start their daywith Yahoo!, all users who select Yahoo.com as their start page thisFriday, September 22, 2006 will be eligible for a free coffee giveawayfrom Dunkin' Donuts. Beginning at midnight ET on Friday morning,visitors to http://www.yahoo.com will be able to access and print acoupon good for one free 16 oz. cup of Dunkin' Donuts iced coffee. Thecoupon is valid only on September 22, and may be redeemed from 9 a.m.to 11:59 p.m. local time or close of business at any participatingDunkin' Donuts retail locations in the U.S. while supplies last.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the mosttrafficked Internet destinations worldwide. Yahoo! seeks to provideonline products and services essential to users' lives, and offers afull range of tools and marketing solutions for businesses to connectwith Internet users around the world. Yahoo! is headquartered inSunnyvale, California.

Yahoo! and the Yahoo! logo are trademarks and/or registeredtrademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks oftheir respective owners.