Nike Stock Trades at a Once-in-a-Decade Valuation. Is It a Buy?

Athletic apparel giant Nike (NYSE: NKE) has already completed three quarters for its fiscal 2025 and results haven't been great. Through the fiscal third quarter of 2025, revenue is down 9% from the same three quarters of fiscal 2024. Meanwhile, "demand creation expenses" (sales and marketing) are up 8%. In other words, Nike is spending more to sell less, which is obviously suboptimal.For this reason, Nike's profits have plunged. Granted, it's still quite a profitable business with $3 billion in net income so far in fiscal 2025. But this represents a 28% drop from the same period of fiscal 2024.Needless to say, there are troubles with Nike, and investors have abandoned the stock. As of this writing, Nike stock has dropped to a valuation just below 2 times sales. Shares haven't been this cheaply valued since 2013.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool