Office Depot Deploys Mobile Marketing Solutions Targeting On-the-Go Shoppers

Office Depot (NYSE:ODP), a leading global provider of office products and services, today announced the deployment of a variety of new mobile marketing services that are designed specifically to reach today’s busy customers, providing them with options and control over how they receive marketing information. These new services include the launch of an Office Depot mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities. "We all live and work in a very busy and demanding environment, and providing our customers with relevant marketing materials and time-saving solutions is very important to Office Depot,” said Kristin Micalizio, Vice President of Direct Sales for Office Depot. "Office Depot provides customers with multiple channels in which they can shop for their office supply needs, and it is only natural that the same concept apply to our marketing efforts as well.” Office Depot’s newest mobile marketing initiatives include the following: Mobile Store Locator: The Mobile Store Locator feature allows customers to access information such as retail store locations, hours of operation and direct dial capabilities from their mobile device. RSS Feeds: RSS feeds make it possible for customers to keep up with Office Depot Web site content, including product information, special offers and pricing, all in an automated fashion. Simply subscribe to an RSS feed by clicking the RSS icon on Officedepot.com, and begin receiving updates on your computer or mobile phone. Mobile Coupon Offers: Opt-in text message coupons for both online and retail offers delivered directly to the customer’s mobile handset. These offers are based upon a customer’s geographic location and shopping patterns. Mobile Sweepstakes: Customers now have the option to participate in select Office Depot sweepstakes through a text-message means of entry. For more information on these new programs and services, including new sweepstakes and RSS registration, visit www.officedepot.com. About Office Depot Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Fla., Office Depot has annual sales of over $15.4 billion, and employs approximately 52,000 associates around the world. Currently, the Company sells to customers directly or through affiliates in 43 countries. Office Depot is a leader in every distribution channel -- from retail stores and contract delivery to catalogs and e-commerce. As of June 30, 2007, Office Depot had 1,186 retail stores in North America and another 369 stores, either company-owned, licensed or franchised, in other parts of the world. Office Depot serves a wide range of customers through a dedicated sales force, telephone account managers, direct mail offerings, and multiple web sites. With $4.7 billion in online sales during the last twelve months, the Company is also one of the world’s largest e-commerce retailers. Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.