24.01.2007 15:33:00
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Office Depot Inks Sponsorship Extension as the ''Official Office Products Partner'' of NASCAR
Office Depot (NYSE:ODP), a leading global provider of office products and services, announced today that it has extended its sponsorship of NASCAR (National Association of Stock Car Auto Racing) as the sport’s Official Office Products Partner. Office Depot’s exclusive relationship with NASCAR began in 2005 and has been supported by the successful sponsorships of the No. 99 Office Depot Ford Fusion, Roush Racing and superstar driver Carl Edwards. During its first year in the sport, Office Depot received the NASCAR "Marketer of the Year Award.” The award recognized Office Depot for its multi-channel program that leveraged NASCAR to help differentiate the Office Depot brand and connect with millions of potential customers and business owners who are fans of the sport. "At Office Depot, we’ve been able to successfully translate our NASCAR sponsorship into sales driving activities and real bottom-line results for our business,” said Tony Ueber, Senior Vice President of Marketing for Office Depot. "Office Depot will continue to bring our NASCAR sponsorship to life in many exciting ways for our customers and we look forward to the next few years in this dynamic sport.” "Office Depot is a great example of a NASCAR partner that brings innovative ideas and great execution to its sponsorship," said Jim O’Connell, Vice President of Corporate Marketing at NASCAR. "Office Depot has a strong commitment to our sport, demonstrated by its partnerships with NASCAR, Roush Racing, and ISC and SMI tracks. They have created unique and exciting ways to reach NASCAR fans, such as the Official Small Business of NASCAR promotion, and we look forward to continuing our successful relationship with Office Depot.” Office Depot’s partnership with NASCAR serves as the foundation for the Company’s fully integrated marketing initiatives and programs. These include national and local market promotions; retail store events; at track activities such as customer hospitality programs and special events with Carl Edwards; public relations; and local philanthropic activities. NOTE TO EDITORS: Information on Office Depot and NASCAR can be found online at http://mediarelations.officedepot.cc/racing/. About Office Depot Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Fla., Office Depot has annual sales of nearly $15 billion, and employs approximately 50,000 associates around the world. Currently, the Company sells to customers directly or through affiliates in 42 countries. Office Depot is a leader in every distribution channel -- from retail stores and contract delivery to catalogs and e-commerce. As of September 30, 2006, Office Depot had 1,121 retail stores in North America and another 323 stores, either company-owned, licensed or franchised, in other parts of the world. Office Depot serves a wide range of customers through a dedicated sales force, telephone account managers, direct mail offerings, and multiple web sites. With $4.2 billion in online sales during the last twelve months, the Company is also one of the world’s largest e-commerce retailers. Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com. About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in Bentonville (Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto. About Roush Racing Roush Racing is a subsidiary of Livonia, Mich., based Roush Enterprises which operates 12 motorsports teams; five in NASCAR Nextel Cup with drivers David Ragan, Matt Kenseth, Jamie McMurray, Greg Biffle and Carl Edwards, four in the Busch Series with Ragan, Kenseth, Biffle, Edwards, and Todd Kluever, and three in the Craftsman Truck Series with Travis Kvapil, Peter Shepherd and Erik Darnell.
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