Omnicom Media Group Forms OMG Digital and Names Sean Finnegan CEO of the New Digital Unit

NEW YORK, July 18 /PRNewswire/ -- Omnicom Media Group today announced the formation of OMG Digital, a new unit with responsibility for leading functional initiatives across Omnicom Media Group's digital media capabilities.

According to RECMA, the unit oversees $2 billion in digital media spending.

Sean Finnegan has been appointed CEO, OMG Digital, reporting to Daryl Simm, Chairman and CEO of Omnicom Media Group. Finnegan previously led digital media at OMD USA, a unit of Omnicom Media Group.

OMG Digital is investing in new initiatives that leverage Omnicom Media Group's digital scale to create new benefits for clients. Omnicom Media Group has already begun development of a proprietary media intelligence capability that tracks consumers' interaction with digital advertising in order to provide better behavioral and targeting insights. Among other initiatives, OMG Digital will coordinate digital media buying scale globally to ensure that clients of all Omnicom digital companies gain the benefits of maximum negotiating leverage.

The creation of OMG Digital has no effect on the client service structure at Omnicom Media Group companies. Clients of OMD will continue to receive digital media services through OMD Digital, and PHD clients will continue to receive digital media service through the resources of PHDiq.

OMG Digital's structure extends beyond North America, with Managing Directors in Asia Pacific, EMEA and Latin America. It also includes NEXT, Omnicom Media Group's media futures practice.

"The investments we're making in OMG Digital initiatives will provide all our clients with unrivaled insights into consumer behavior and help maximize their ROI," said Daryl Simm. "As one of the most recognized and experienced digital media experts, Sean is the right person to lead the charge."

About Omnicom Media Group

Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper. Omnicom Group Inc. (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.