Prediction: Ulta Beauty Stock Will Beat the Market. Here's Why.

For investors looking to beat the market, there's no need to become an expert in complex subjects such as artificial intelligence, quantum computing, or biotechnology. Simple ideas can produce market-beating stocks too, including cosmetics retailer Ulta Beauty (NASDAQ: ULTA).Ulta Beauty is a U.S. cosmetics retailer with 1,437 stores as of the end of its fiscal third quarter of 2024. It sells hundreds of beauty brands in store, on its website, and through shop-in-shop partnerships such as its partnership with Target. And given that cosmetic products go back to the time of the Pharaohs, I don't think that they're going out of style in my lifetime.I believe that Ulta Beauty's brick-and-mortar presence and digital offering are both relevant for consumers. With its physical stores, many people enjoy services that can't be replaced online, such as its full-service hair salons. That said, customers these days do make a lot of online purchases. Ulta Beauty attracts shoppers to its website and app through its loyalty program, which has over 44 million members.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool