Salesforce.com Helps Singapore Airlines Deploy Salesforce On-demand CRM Solution to Foster Collaboration Among Home Office-based Sales Representatives

SAN FRANCISCO, Dec. 13 /PRNewswire-FirstCall/ -- Salesforce.com , the market and technology leader in on-demand business services, today announced that Singapore Airlines has deployed Salesforce SFA and Salesforce Marketing to foster collaboration and information sharing among its growing number of home office-based sales representatives. The company leveraged fourteen applications from the AppExchange directory to easily enhance its Salesforce solution by automating manual tasks, increasing efficiency in campaign efforts and improving visibility into account status. Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform.

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Singapore Airlines is one of the 27,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

"We have a highly dispersed team of inside and outside sales representatives in North America, and before selecting salesforce.com it was often a challenge to collaborate as a team to meet our sales goals," said Michael Stellwag, manager of direct sales and marketing at Singapore Airlines. "Salesforce allowed us to centralize all of our customer information and make it fully accessible to the members of the sales team who needed it, no matter where they were located. As a result, we've become more productive and agile. Salesforce has had a direct impact on the success of our sales effort."

While many of their competitors are dismantling their sales teams, Singapore Airlines is committed to providing customers with a point of reference. However, in order to make this economically viable, Singapore Airlines has moved a majority of the sales team to a home office environment, and they needed an application to facilitate the collaboration between different sales people. After looking at a number of options, Singapore Airlines choose Salesforce SFA because of its cost, functionality and scalability.

Salesforce.com also enables customers, like Singapore Airlines, to further increase their Salesforce success through the Apex platform and AppExchange directory. Singapore Airlines deployed fourteen applications from the AppExchange directory, including:

-- Activity Management -- salesforce.com AppExchange application that helped the company manage team-based, single and recurring tasks associated with opportunities and accounts -- Survey Management -- AppExchange application, User Poll, from The Phoenix Companies allows companies to solicit feedback from Salesforce users by displaying a brief multiple-choice question on its Salesforce.com home page -- Audit Management -- AppExchange application from Sxip allows administrators to monitor their organization's security status and activities -- Salesforce for Google AdWords -- salesforce.com AppExchange application provides complete integration with Google advertising campaigns so users can create new Google campaigns, and then track which ads and keywords generate leads, opportunities and revenue -- Advanced Reporting and Dashboards -- Adoption, Contract, and Contact-specific reports and dashboards from the AppExchange to enable specific reports on adoption and contact-specific information -- User Adoption Dashboard -- this AppExchange application from Arrowpointe Corporation analyzes the data activity that has taken place over the past 60 days; dashboard components exist for each major type of data, and provide information about who has and has not logged in over the past seven days -- Census Population -- salesforce.com AppExchange application links to online Census data, making city population data available in a single click -- Auto vCard -- this AppExchange application from Arrowpointe Corporation allows a user to auto-create a vCard file for the import of lead or contact information into Microsoft Outlook or Palm Desktop -- Access Hoover's -- this AppExchange application from Hoover's integrates Hoover's easy-to-use database of more than 21 million companies and 28 million executives with Salesforce, giving users the ability to easily update and enhance account and lead data

"Salesforce has helped transform our sales and marketing activities, and the Apex platform allows us to continually improve and refine our processes," added Stellwag.

Apex and the AppExchange

Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 430 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

About Singapore Airlines

As one of the world's premier airlines, Singapore Airlines (SIA) is committed to providing its customers with the best flying experience through innovative product and service offerings and by operating a young and technologically advanced fleet of aircraft. The Airline is scheduled to take delivery of two new aircraft types, namely the Boeing 777-300ER (Extended Range) and the Airbus A380. Customers can look forward to a new range of cabin products, including seats, amenities, an improved version of the current inflight entertainment system, food and beverages, and service ware, when these aircraft enter commercial service.

SIA made aviation history in February 2004 with the launch of the world's longest non-stop commercial flight between Singapore and Los Angeles on the Airbus A340-500. Soon after, in June 2004, the Airline broke its own record with the launch of non-stop commercial flights between Singapore and New York (Newark) using the same aircraft.

For more information, please visit http://www.singaporeair.com/usa . About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com/ , or call 800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of salesforce.com, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.