Samsung and Freescale Demonstrate Ultra-Wideband-enabled Cell Phone at

    Business Editors/High-Tech Writers
    3GSM World Congress 2005

    AUSTIN, Texas--(BUSINESS WIRE)--Feb. 17, 2005--Furthering its Ultra-Wideband (UWB) market leadership and product innovation, Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) demonstrated the world's first UWB-enabled Samsung cell phone at the 3GSM World Congress. The UWB-enabled cell phone that Samsung and Freescale demonstrated connects wirelessly to a laptop and downloads MP3 files from the Internet or photos taken with the phone.
    "Working with a world leader such as Samsung on this exciting product concept showcases the tremendous possibilities for UWB in cellular products," said Franz Fink, senior vice president and general manager of Freescale's wireless business. "Ultra-Wideband offers a cost effective, easy way for consumers to wirelessly transfer data, images or audio from their phone to another source, such as a laptop."
    In the demonstration, the Samsung camera phone is used to take a picture, which is transferred in under one second to a nearby laptop where the photo is automatically displayed, showcasing the ease of use for consumers. Additionally, MP3 audio files or data from the phone's address book can be selected and transferred directly to a laptop. These functions underscore the changing role of the cellular phone as new applications, such as cameras and video, require the ability for consumers to wirelessly connect their cell phone to other devices and transfer their data or images.
    "Ultra-Wideband provides a unique capability for cellular products, offering consumers more value and functionality with their mobile communications," said Kwan-Soo Lee, Executive Vice President and Head of Research and Development Center, Telecommunication Network Business at Samsung. "Adding Freescale's UWB to our cell phone for this demonstration, we have created a unique product concept that showcases the possibilities for next generation mobile/cellular products."
    At 3GSM, Freescale highlighted a variety of cellular product and prototypes including the UWB-enabled cell phone featuring its UWB wireless chipset. UWB is a wireless technology capable of full video transmission without cables. Freescale's commercial UWB chipset, the XS110, transmits multiple video streams and HDTV broadcasts, as well as photo, video and data transfers.

    About Freescale Semiconductor

    Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2004 sales of $5.7 billion (US).
    www.freescale.com

    Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor Inc. 2004

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CONTACT: Freescale Semiconductor Media Contacts: North America Glaston Ford, 512-895-6466 glaston@freescale.com or Europe, Middle East, Africa Regina Cirmonova, +41-22-799-1258 regina.cirmonova@freescale.com or Asia Pacific Gloria Shiu, +852 2661 8237 gloria.shiu@freescale.com or Latin America Ruth Ruiz, 480-814-4897 ruth.ruiz@freescale.com or Japan Koichi Yoshimura +81-3-3280-8672 koichi.yoshimura@freescale.com

KEYWORD: TEXAS FRANCE INTERNATIONAL EUROPE TRACK INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS MUSIC TELECOMMUNICATIONS NETWORKING TRADESHOW PRODUCT SOURCE: Freescale Semiconductor

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