SAP Announces U.S. Partners to Sign Up to Assist Delivery of SAP(R) Business ByDesign(TM) to Midmarket

NEWTOWN SQUARE, Pa., Oct. 29 /PRNewswire-FirstCall/ -- SAP AG today announced 13 North American SAP resellers -- as part of 22 SAP resellers worldwide -- will assist SAP in its further rollout of SAP(R) Business ByDesign(TM), the company's most complete on-demand business software solution specifically addressing a new market of prospective, fast-growing midsize customers. Formally introduced on September 19, 2007, SAP Business ByDesign enriches SAP's existing small and midsize business offerings by providing an intuitive, highly adaptable, user-friendly on-demand solution allowing for easier consumption, faster time to value and minimized overall IT costs for the growing midsize market.

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The rapidly growing partner ecosystem, a core component of the SAP go-to-market strategy, signifies recognition by resellers of the value-add that SAP Business ByDesign provides for a previously untapped segment of the small and midsize business landscape. The "early partners" of SAP Business ByDesign who have signed memoranda of understanding with SAP are currently developing business models for SAP Business ByDesign that address the specific requirements of a high-volume market. SAP intends to include SAP Business ByDesign within the SAP(R) PartnerEdge(TM) program in the future. The SAP PartnerEdge program provides comprehensive support and communications to the greater partner ecosystem.

"We are proud to introduce our 'early partners' today as allies who will play a significant role in our go-forward strategy for SAP Business ByDesign," said Michael Sotnick, senior vice president, Small and Midsize Enterprise, SAP Americas. "We will continue to work closely with these SAP resellers to jointly shape our future channel model for SAP Business ByDesign and set the foundation for a successful ecosystem surrounding this unmatched solution in the industry."

Omega Business Solutions operates in the Pacific Northwest with offices in both Oregon and Washington, and has been an SAP Business One partner since 2003 with an extensive roster of SAP Business One customers.

"Our support of the rollout of SAP Business ByDesign will expand our existing portfolio," said Forrest Koch, president, Omega. "In contrast to SAP Business One, SAP Business ByDesign is addressing customers that do not want to operate and own IT infrastructure. We plan to establish our own sales model that will allow us to integrate our core competencies. As a service provider, we take care of maintenance, administration and adaptation of the solution, so our customers will always be able to work with the most recent technology and features."

IDS Scheer Americas, Inc., an SAP Business All-in-One partner since 1998, focuses on vertical solutions in the consumer package goods, professional services, pharmaceutical life sciences, wholesale distribution and chemical industries.

"We have enjoyed many years of success as an SAP Business All-in-One partner specializing in solutions for small and midsize businesses," said John Haddad, managing director SME, IDS Scheer. "In our consulting engagements with customers across the United States, Canada and the Caribbean, we see that midsize companies often balk at the high investments necessary to set up an IT architecture required for flexible integrated business solutions. SAP Business ByDesign is attractive for partners because it will allow us to fill the requirements in the marketplace and expand our business model to include this customer segment."

Other U.S. partners will include: -- Apollo Consulting, LLC - headquartered in California, provides SAP Business One for wholesale, apparel and consumer business in California and Florida -- Bramasol Inc - headquartered in California, is a leading SAP partner for selling, delivering and supporting SAP Business All-in-One in the SME marketplace -- Business-First, LLC - headquartered in Minnesota, with other offices in Chicago, Detroit and Indianapolis, is a Gold-level SAP Business One software reseller and solutions provider -- Clients First Business Solutions (North America), LLC - headquartered in New Jersey, works with service providers, high technology and wholesale customers across the United States with SAP Business One -- Crossroads Partner - headquartered in Massachusetts, enables clients in the wholesale, automotive and medical device industries to better manage their business with SAP Business One -- Guidemark Systems, LLC - headquartered in New Hampshire, provides wholesale, discrete and professional services customers with SAP Business One -- itelligence, Inc - headquartered in Illinois, delivers the power of SAP to mid-market companies with a broad range of unique SAP Business All- in-One solutions customized for different industries, including automotive, chemical, consumer products, industrial machinery and components, and wholesale distribution -- Navigator Business Solutions, Inc - headquartered in Utah, with offices in Arizona, California, Colorado and Nevada. Enables wholesale distribution, manufacturing and services businesses with SAP Business One -- Netsirk Technologies Inc. - headquartered in Florida, offers SAP Business One throughout Florida and the southeast to wholesale distributors, manufacturers, retailers and professional services firms -- Omega Group Inc - headquartered in Oregon, serves customers in the Pacific Northwest in the wholesale and discrete industries with SAP Business One -- Softbrands, Inc. - headquartered in Minnesota, operates worldwide and caters to multiple manufacturing verticals including food and beverage, process and industrial machinery with SAP Business One -- Vision33, Inc. - headquartered in California, serves customers in distribution with SAP Business One

These partners are gearing up for business by sending consultants to deployment training for SAP Business ByDesign, which is available to the U.S. and German markets today. The early partners will be working side by side with SAP's own consultants in early customer projects. Adding to the 13 U.S. partners, nine partners in Germany will become early partners for SAP Business ByDesign, including All for One, CIB, Denker & Lenker, itelligence, KIRBIS, Seeburger, Steeb, TDS and Versino, all of whom are announced by SAP AG today.

About SAP Business ByDesign

SAP Business ByDesign is the industry's most complete and adaptable on-demand business solution for growing midsize companies. Based on SAP's innovative business process platform, SAP Business ByDesign delivers immediate business value and ongoing support, enabling customers to quickly and cost-effectively adapt their IT solution to unique and changing needs. Supporting the complete array of business processes, SAP Business ByDesign lowers total cost of ownership by bundling software, e-learning, services and support for easy configuration, adaptation and ongoing operation without requiring extensive IT infrastructure and resources. SAP Business ByDesign is the latest addition to the SAP portfolio of distinct solutions for small businesses and midsize companies and complements the existing solutions - SAP Business One and SAP Business All-in-One. Delivered through a comprehensive network of qualified, professional partners, SAP solutions for small businesses and midsize companies remain affordable, easy to implement and scalable to grow with business needs.

(Additional information at http://www.sap.com/sme) About SAP

SAP is the world's leading provider of business software*. Today, more than 43,400 customers in more than 120 countries run SAP(R) applications-from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver(R) technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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