Sportech Signs up for Orbis' OpenBet(TM) Platform and Games Content

Orbis, the world’s leading provider of interactive gaming and betting solutions, recently signed an agreement with Sportech, the owners of Littlewoods Gaming. As part of revamping their pools and gaming service, Orbis will deliver a variety of games from their OpenBet Fixed Odds Games and OpenBet Casino modules, plus the extensive functionality of the OpenBet Marketing module. The OpenBet system will be seamlessly integrated into Sportech’s existing third-party pools system. Sportech aims to rejuvenate its pools and games business to extend their offerings to new audiences, providing an improved customer experience and utilizing new channels of distribution to offer a greater plethora of games to increased numbers of players. The OpenBet system enables players to benefit from a vast array of enticing, graphically-rich games, while providing a singular log in and wallet process for ease of use and seamless game play. The ‘One Account, One Wallet’ solution delivers Sportech a clearer view of all its customer data held in one central database, facilitating data mining and segmentation for improved marketing services. Via the OpenBet Marketing module, Sportech will be able to operate and manage a new affiliate program, create and monitor marketing campaigns and deliver player promotions, gaining the ability to cross-market seamlessly between different platforms and products, thus reducing player churn and gaining higher customer retention. Sportech will launch with a package of OpenBet games containing the unique ‘Top Bar’ feature that can easily be re-branded, and includes a scrolling message area, game instructions and rules. Additionally the ‘Bonus Bar’ allows players to view their progress towards their next bonus. David Loveday, Managing Director of Orbis, said, "We are very pleased to be involved with Sportech as they expand and reinvent their Littlewoods brands. We believe Orbis is in a position to provide them with a platform for further growth through a combination of proven and flexible back office functionality, along with dynamic and exciting front end games content.” Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said, "Following a strategic review the Company is committed to reinvigorating the football pools and games business by providing an enhanced customer experience, new and advanced channels of distribution and ultimately extending its offering to new audiences. The partnership with Orbis will allow us to give our customers new, dynamic and exciting e-gaming products, as well as enable us to improve our product marketing to existing and new audiences, providing a solid platform for growth.” Orbis OpenBet presents seven distinct but compatible software modules that include Sportsbook, Casino, Rake Games, Fixed Odds Games, Exchange, Retail and Marketing. It enables operators to provide their customers the ability to bet and play across multiple products and platforms in a wide variety of languages and currencies, whilst offering a unique ‘One Account, One Wallet’ solution. About Orbis Established in 1996, Orbis Technology Ltd, an NDS company, is the world’s leading provider of interactive gaming and betting solutions. By utilising the Orbis OpenBet™ software platform with its unique ‘One Account, One Wallet’ solution, operators are able to provide their customers with the ability to bet and play across multiple products and platforms in multiple languages and currencies. Each of Orbis’ customer agreements includes an undertaking from the customer that its gaming operations that use Orbis’ software will not involve players in the United States or any other jurisdiction where such gaming operations are prohibited by law. To find out more about Orbis OpenBet visit www.openbet.com. About NDS NDS Group plc (NASDAQ:NNDS), a majority-owned subsidiary of News Corporation, supplies open end-to-end digital technology and services to digital pay-television platform operators and content providers. See www.nds.com for more information about NDS. About Sportech PLC Drawing on over 80 years of experience, Sportech PLC, through its various businesses, including Littlewoods Football Pools, has developed a wide-ranging gaming product portfolio which includes football pools and football games, on-line casino, poker and entertainment games including bingo. Sportech has over 600,000 customers, 500,000 of whom play the football pools on a weekly basis, making the football pools business the second most popular weekly gaming activity in the UK. Sportech is continually developing access to its gaming products through a network of channels to include the internet, mobile phones, telephone, post and a UK network of collectors who visit customers at their homes. 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