Spotify Changing Its Mobile App

(RTTNews) - Spotify plans to announce changes and new features to its mobile app at an scheduled for April 24, according to a invite sent out by the company.

According to The Verge, the event will feature presentations from the top executives, including the company's head of research and development Gustav Söderström, vice president of product development Babar Zafar, and global head of creator services Troy Carter.

Reports say that Spotify has been testing voice control with select iOS accounts, letting users more quickly navigate the app experience. According to a Bloomberg report, the company has been working on several changes to the free subscription that will make the service easier to use, especially for those accessing it on mobile devices.

Spotify needs to attract large numbers of new listeners to satisfy investors who value the newly public company based on user growth. The free service generates customers that the company can steer into its paid offerings. The paid version accounts for less than half of Spotify's customer base, but generated about 90 percent of its 4.09 billion euros in 2017 revenue.

The model has worked well. Stockholm-based Spotify had 157 million user at the end of 2017, including 71 million paid subscribers.