Sun Life Financial Wins Stevie Award for Interactive Multimedia Marketing in 6th Annual American Business Awards

The U.S. division of Sun Life Financial, Inc. (NYSE:SLF, TSX:SLF) announced today that its Retail Insurance and Annuity Division has won a Stevie® Award in the Sales- Interactive Multimedia category for its SunDex Bonus Client Movie CD and was named a finalist in four other marketing categories. The award was presented on June 12 during the 2008 American Business AwardsSM held at the Marriott Marquis Hotel in New York. The award winning SunDex Bonus Movie CD was developed as a point-of-sale tool to educate agents and clients about Sun Life’s SunDexSM Bonus Fixed Index Annuity and how it can be an important component of a sound retirement income plan. Created jointly with Connecticut based marketing firm Adams & Knight, the CD used an engaging double-feature movie theme to speak to the issues that affect retirement planning, including lifestyle risk and explains how the product’s unique income storage benefit can be the solution. Sun Life Financial was also honored as a finalist in three additional categories for marketing support and tools for the Income ON Demand® variable annuity living benefit, including Best Marketing or Sales Brochure or Kit, Best Specialty Ad/Campaign, and Best Mixed Media Campaign. The company was also named a finalist for Best Online Ad/Campaign also for its SunDex Bonus Fixed Index Annuity. "It is very gratifying to see our annuity marketing pieces recognized by our peers,” said Barbara Hume, Chief Marketing Officer. "The Stevies recognize top achievements and contributions across the spectrum of American businesses, and we are pleased to be honored along side many other significant organizations.” Stevie Awards were presented in over 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration. About Sun Life Financial Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2008, the Sun Life Financial group of companies had total assets under management of US $404.7 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial’s website at www.sunlife-usa.com. About The Stevie Awards Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in business worldwide. Learn more about The Stevie Awards at www.stevieawards.com. SLPC 18963 (6/08) Exp. 6/09