Super Bowl Advertisers are Ready for Game Day - Kellogg School of Management Professors Available for Interviews

What:

Two professors and more than 50 students from Kellogg School of Management will conduct its 19^th consecutive Kellogg School Super Bowl Advertising Review. The students grade the advertisements in real time based on strategic criteria known as the ADPLAN and produce a final ranking of their most – and least – effective advertisers. Professors Derek Rucker and Tim Calkins co-lead the school's Ad Review and can discuss topics such as: 

• What tone can viewers expect during this year's Super Bowl?
• Will the pandemic continue to have an impact advertiser's approach? What about the Economy?
• Will diversity, equity, and inclusion continue to take center stage for brands?
• What makes for a winning or losing Super Bowl ad?
• What are some of the best and worst advertisements from past Super Bowl campaigns?

Who:

Two Kellogg School professors are leading experts on Super Bowl advertising:

ProfessorDerek Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School. Rucker's research focuses on advertising strategy and consumer behavior with an emphasis on the study of attitudes, persuasion, and social influence. Rucker has been published in a number of academic journals, is the author of "Advertising Strategy" (5^th edition), and is the co-chair of faculty research at Kellogg School.

Professor Tim Calkins is a clinical professor of marketing and associate chair of the marketing department at the Kellogg School. Calkins teaches courses in marketing strategy and biomedical marketing, and acts as co-academic director of the school's branding program. He is also the author of "Defending Your Brand, How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks," "How to Wash a Chicken: Mastering the Business Presentation," and "Breakthrough Marketing Plans."

When:

Professors Rucker and Calkins are available for interviews leading up to the Super Bowl. They also are available the day of the game, Sunday, Feb. 12, 2023, and Monday, Feb. 13, 2023, for interviews in person, via phone or via Zoom/Skype.

More info:

To learn more about the Kellogg School Super Bowl Advertising Review, visit https://www.kellogg.northwestern.edu/news-events/superbowl/.