SUPERVALU Names Susan Parker Senior Vice President and Chief Marketing Officer

SUPERVALU (NYSE:SVU) today announced that it has named Susan E. Parker to the newly created position of senior vice president and chief marketing officer, effective February 5. In this role, Parker will be responsible for directing the brand positioning and marketing strategy for the company’s portfolio of grocery and pharmacy retail banners, including Albertsons, bigg’s, Jewel-Osco, Shaw’s, Acme, Farm Fresh, Scott’s, Shoppers Food & Pharmacy, Cub Foods, Hornbacher’s, Shop ‘n Save and Lucky. She will also provide strategic marketing support to the independently owned stores that SUPERVALU supplies. In addition, she will lead the company’s relationships with its marketing partners and the development and delivery of the customer experience. Parker will report to Duncan Mac Naughton, SUPERVALU executive vice president of merchandising and marketing. "As the nation’s third-largest grocery retailer, it is essential that we continually strengthen our marketing and brand management capabilities,” said Mac Naughton. "Susan will be instrumental in providing leadership for the kind of strategic marketing insight and marketplace innovation necessary to drive and sustain the growth of SUPERVALU and our retail banners. She also will lead the development of our Marketing Center of Excellence to ensure that we are continually raising the bar and equipping our banners and independent retailers with the customer-centered information they need to achieve profitable growth.” "The appointment of Susan to the position of chief marketing officer is another step forward in SUPERVALU’s transformation into a national retail powerhouse and a marketing-oriented, customer-centric service company,” said Jeff Noddle, SUPERVALU chairman and chief executive officer. "We are excited to have Susan join the team.” Parker, 48, has more than 25 years of consumer marketing experience, including 16 years with Southwest Airlines, where she most recently served as senior director of marketing. While at Southwest Airlines, Parker developed and implemented brand enhancement strategies, customer segmentation and integrated marketing solutions that helped to enhance the customer experience and drive profitable revenue growth. She also oversaw customer loyalty at Southwest Airlines and led the development of the corporate customer relationship management strategy to enhance the customer experience. "Susan brings a wealth of consumer marketing, strategic planning and brand-building experience to SUPERVALU, and will be a strong addition to our team,” Mac Naughton said. "Susan’s expertise in translating customer insights and market trends into innovative and effective marketing strategies will be important to our ability to provide our customers with an outstanding shopping experience and achieve our vision to be the best place to shop.” Prior to joining Southwest Airlines, Parker was a merchandise manager for Texas-based Joske’s department stores, which was acquired by Dillard’s in 1987. Parker holds a bachelor’s degree in marketing from Texas Tech University in Lubbock, Texas. About SUPERVALU INC. SUPERVALU INC. is one of the largest companies in the United States grocery channel with annual sales approaching $40 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,500 retail grocery locations. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 200,000 employees. For more information about SUPERVALU visit www.supervalu.com.