The Hollywood Prescription Launches on Amazon.com

The first The Hollywood Prescription product to be launched onAmazon.com is the original Two Step Lip Treatment. First launched inFebruary 2005 with spokesperson Paris Hilton singing its praises, thisunique lip product has quickly become a favorite amongst celebritiesand the masses alike. Simple and easy-to-use, the system features theStep 1 Exfoliant which sloughs off dry and dead skin, and the Step 2Serum, which conditions and plumps lips. The unique proprietaryformulas set The Hollywood Prescription Two Step Lip Treatment apartfrom other "lip plumpers" on the market today. While other productsgive the temporary effect of plumping by burning or stinging lips withcinnamon or menthol ingredients, The Hollywood Prescription Two StepLip Treatment actually increases lip volume and moisture by boostingcollagen production.

With so much innovation, it is only natural that The HollywoodPrescription would team up with Amazon.com's Beauty store, whichlaunched in May of 2004 and provides customers with a secure,convenient shopping experience for all of their beauty needs.

This new outlet allows The Hollywood Prescription to showcasetheir products to an entirely new audience, broadening their reach totens of millions of Amazon.com customers.

The Hollywood Prescription page in Amazon.com's Beauty storeoffers a plethora of information about how their product works forthose who want to forgo invasive procedures and are searching for anat-home plumping method that delivers. Customers will find quotes fromNew York dermatologist Dr. Dina Anderson, which add validity to theresults that can be achieved. In addition, customers will have accessto gorgeous photos of spokesperson Paris Hilton as well as her glowingreviews of the product, giving the page the ultimate Hollywood appeal.

To kick off the launch in true Hollywood style, The HollywoodPrescription is offering a free tube of their latest lip productcalled The Balm, a plumping and hydrating creamy lip balm, withpurchase of their cult product, The Two Step Lip Treatment,exclusively in Amazon.com's Beauty store. This offer is available toAmazon.com customers from September 1 through September 30, 2005.

Consumers can log onto www.amazon.com/beauty or go directly to TheHollywood Prescription by going towww.amazon.com/hollywoodprescription.com.