26.06.2007 12:00:00

Todd Baker Rejoins Grizzard

Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, today announced that Todd Baker has rejoined the firm as Vice President and Senior Strategist in order to enhance Grizzard’s analytics-led, strategy-driven and results-focused offerings. Recognized internationally for his work as an author, speaker and strategist in the nonprofit sector, Baker brings more than 20 years of marketing and fundraising experience to the firm. He has a proven track record of helping the top charities in North America to develop Mission-Driven MarketingTM strategies. Previously, Baker spent over 13 years with World Vision, one of the largest privately-funded international relief and development organizations in the world. Baker was formerly with Grizzard from 1998 to 2001. Nonprofit Websites, Baker’s first book was the first of its kind when it was published over seven years ago with the help of Grizzard. Since then, it has been downloaded by tens of thousands of charities in over 50 countries. Baker is also a contributing author to one of the best-selling nonprofit Internet books of all time, Nonprofit Internet Strategies. "Todd Baker is a pioneer and a pacesetter in online marketing for nonprofits,” said Debbi Barber, president of Grizzard. "He is an incredible addition to our Senior Strategist Team and will focus on providing charities throughout North America with innovative marketing strategies that will grow their missional impact.” "It’s feels nice to come home,” Baker said. "I’m passionate about helping nonprofit brands achieve faster, better and more sustainable results. There is no question that Grizzard is leading the way in our industry and that’s why I came back.” Baker’s appointment follows a series of recent high-profile executive announcements at Grizzard. Most recently, industry veteran Joanne DelGiorno joined the agency in May as its Group Vice President of Online Direct Marketing and Senior Strategist, expanding the agency’s online strategic offerings. Bill Jacobs joined the agency in February as its Vice President of Research and Analytics and Senior Strategist. Direct marketing executive Barbara Johnson joined Grizzard in September 2006 and currently serves as the Group Vice President of Grizzard Communications Group. In July 2006, Kenneth Moy, an award-winning creative executive with more than two decades of experience, joined Grizzard as its Chief Creative Officer and Senior Strategist. About Grizzard The 87-year-old Grizzard Communications Group is one of the top 10 direct response firms in the United States. Through offices in Atlanta, Los Angeles and several other major U.S. cities, the Grizzard Communications Group serves nonprofits across America. Clients include The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, state Sheriffs’ Associations, Habitat for Humanity affiliates, Prostate Cancer Foundation, National Urban League and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com. The Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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