01.05.2008 15:54:00
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Walk Out Working(TM): Best Buy Pledges Immediate Access to Summer Technology
Best Buy wants to help its customers better enjoy their summer with
technology, pledging to ensure their summer technology works for them.
Best Buy’s new, Walk Out Working™ program provides Geek Squad set up and personalization on purchases
of all new BlackBerry smartphones or any brand of GPS device, ensuring
that the technology will be ready to use immediately for summer travel.
The program will run from May 4 through July 12.
In addition, Best Buy will encourage its Reward Zone members to escape
with technology this summer by offering double points on purchases in
select product categories most associated with summer, including:
Car electronics
Mobile phones
Portable gaming
Laptops
GPS
MP3 players
Digital cameras and digital camcorders
Reward Zone MasterCard holders have an opportunity to earn triple points
when purchasing accessories related to those product categories. Best Buy’s
Reward Zone program is the largest free customer loyalty program in the
country with more than 24 million members. As part of its summer
program, Best Buy will put all BlackBerry smart phones on sale until May
24. (1) "While summer is often thought of as a time to
escape from technology, we believe technology can actually help
our customers enjoy their summer even more. From GPS units to guide
their roadtrip to MP3 players for enjoying music at the beach, only Best
Buy can offer consumers the guidance, support and inspiration to easily
incorporate technology into any summer experience,”
said Barry Judge, chief marketing officer, Best Buy.
In addition to Walk Out Working™ services and
Reward Zone offerings, Best Buy employees from around the country want
to ensure customers are getting the most out of their technology this
summer. Customers interested more information on how technology can
enhance their summer can visit www.bestbuy.com/summerhub.
Some summer enhancing tips Best Buy employees include:
Backyard BBQ: "Wireless outdoor
speakers add a fun dimension to summer outdoor activities, piping
clutter-free music into your backyard cookouts, get-togethers and pool
parties.” ~ Pat
Kerrigan, Boston, Store #530
Beach time: "Sun, sand and water are
about the worst things electronics can encounter, and unfortunately
even the best case can't fully protect all devices. Our top five
reasons for returns or replacements are dust, heat, humidity, wear and
tear and surge damage. Performance Service and Replacement plans are a
great option to protect your electronics –
they cover all problems resulting from Mother Nature.” ~ Jesse Miller, Annapolis (Md.), Store #163
Sports & activities: "Scene
modes are a great feature offered in nearly all digital cameras.
Consumers can adjust modes to capture memories from your family picnic
in the day to fireworks on the 4th of July.” ~ Tara Tindall, Baltimore, Store #1436
Hiking & camping: "In the age of
convergence, many people are adding GPS technology into their cell
phones so they have an instant map no matter where they are or what
they are doing.” ~
Pablo Rodriguez, Chicago, Store #323
Road trips: "Consumers should take their GPS unit out of the
car when finished using it. First, this will prevent theft, but
second, cars have some of the most extreme temperature conditions,
especially in summer when it's mounted on a dashboard and has sun
beating down on it all day. Removing the unit from your vehicle may
extend its use." ~ Jevon Kinloch,
Atlanta, Store #896
Destination travel: "Worried
about filling up your memory card while on vacation? High-capacity
memory cards can be your best friend. They are 4GB in size and can
hold up to 3,000 pictures! Just make sure your camera is high-capacity
ready.” ~ Jen
Scott, Denver, Store #1079
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with
a commitment to growth and innovation. Our employees strive to provide
customers around the world with superior experiences by responding to
their unique needs and aspirations. We sell consumer electronics,
home-office products, entertainment software, appliances and related
services through nearly 1,300 retail stores across the United States,
throughout Canada and in China. Our multi-channel operations include:
Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop
(FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific
Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video
(Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and
Speakeasy (Speakeasy.net). Best Buy supports the communities in which
its employees work and live through volunteerism and grants that benefit
children and education.
Notes
(1) Instant savings on phones require activation through Best Buy of new
lines of service with 2-year agreement on each line. Price in tag is the
sale price and is a reduction from the price with a 2 year agreement.
The Qualified Upgrade Price requires a new 2-year agreement for
qualified existing customers. See a Customer Specialist for details.
Limit 5 phones per customer. No dealers. Service available in New
Jersey. Carriers and phones vary by store. Subject to the terms and
conditions of the carrier agreement, including, as applicable,
activation fees, credit approval and termination fees. Excludes outlet
center items, special order, clearance, demo, and open box items.
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Aktien in diesem Artikel
Best Buy Co. Inc. | 83,46 | -0,06% |
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S&P 500 | 5 998,74 | -0,38% |