Walt Disney Internet Group Announces Key Promotions in Growing Mobile Publishing Division

The Walt Disney Internet Group (WDIG) today announced two promotions within its growing domestic mobile publishing division, which includes labels mDisney and Starwave Mobile. Trish Halamandaris has been elevated from director to vice president, marketing and carrier sales; and Stan Liu has been promoted from director to vice president, mobile content development. mDisney develops classic and current Disney-branded titles for the mobile platform, such as Pirates of the Caribbean and High School Musical, while Starwave Mobile cultivates third-party licensed content for mobile such as Scarface, Trivial Pursuit and Beyoncé. "We are pleased to recognize the terrific leadership of Trish and Stan, who have both played instrumental roles in the success of our mobile business,” said Larry Shapiro, executive vice president and general manager, North American mobile, WDIG. "They have built strong teams and relationships that are a tremendous asset to our mobile team as we continue to grow and create innovative new entertainment experiences on the mobile platform.” Halamandaris will continue to lead the unit’s carrier sales and marketing organization as well as oversee its consumer and partnership marketing and market research efforts. She also will continue to work closely with other divisions of The Walt Disney Company on cross-property product and marketing opportunities. Halamandaris has more than a decade of experience in marketing and brand-building. Previously, she served as director of marketing and carrier sales, North American mobile at WDIG. Prior to joining WDIG, Halamandaris served as vice president of worldwide marketing for consumer and interactive products at MGM. Her background also includes work on acclaimed marketing campaigns such as Electronic Arts’ launch of The Sims and Vespa Scooters’ brand reemergence into the U.S. market. Liu will continue to lead the domestic publishing group’s creation and development of games, ringtones, graphics and applications for the mobile platform. Liu has more than 15 years’ experience in digital media development within the interactive entertainment market. Prior to his promotion, he served as director of mobile content development, North American mobile at WDIG. Throughout his career, Liu has pioneered unique and addictive game play mechanics through the creation of the MotionFX™ engine. Before to joining Disney, Mr. Liu founded and served as the creative director for Atomic Bullfrog LLC and its media production division Atomic Bullfrog Studios. Liu began his career at Kronos CG Consulting and later spearheaded the launch of Kronos Digital Entertainment, where he served as president and CEO. There he created and developed the "Fear Effect” franchise for video games, comic books and motion picture licensing, which received multiple perfect ratings as well as game of the year award. About Walt Disney Internet Group Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet and mobile properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, Disney’s mobile publishing division distributes content and services to wireless users under Disney (mDisney) and third-party brands (Starwave). Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Tokyo, London and Budapest.