Westin Hotels Launches Signature Home Fragrance Collection; Transform Your Home with the Soothing White Tea Scent of Westin

Consumers don't have to wait for their next travelgetaway to elevate their senses and soothe their spirit with the WhiteTea scent of Westin Hotels & Resorts. In response to heavy demand forthe scent since it debuted in the brand's multi-million Dollar printad campaign and hotel lobbies worldwide, consumers can now infusetheir home with White Tea by Westin - the hotel leader's signaturefragrance collection featuring a luxurious 100% soy candle, gentleroom oil diffuser and all-natural potpourri. Hundreds of guests askedhow to purchase the scent for their home prompting a waiting list forthe exclusive collection months before its debut.

White Tea by Westin is a custom-designed scent that evokes thepersonality of the brand, elevates the senses and transforms anyspace. Highlighted with notes of geranium and freesia, the ingredientswere carefully chosen because of their relaxing properties and are theresult of almost a year of research and testing. The scent made itsdebut in the Westin brand's recent "This is How it Should Feel" printad campaign that features a White Tea fragrance strip - the first timea hotel company used this type of execution in an ad campaign. It wasthen introduced in Westin Hotel lobbies around the world as part ofthe brand's new Welcome program which is currently rolling out acrossall hotels worldwide.

"As part of our Westin Welcome program we designed our White Teascent to create a relaxing and inviting atmosphere for our guests andwe're thrilled that we made such a strong emotional connection thatthey want to bring that experience home with them," said Sue Brush,senior vice president of Westin Hotels & Resorts.

The White Tea by Westin collection is the latest addition to thebrand's successful retail line that includes the iconic WestinHeavenly Bed(R) and Heavenly Bath(R) products that are availablethrough an in-room catalogue and branded website. Last year Westinbecame the first hotel company to gain national retail store presencewhen Nordstrom started carrying its Heavenly line in more than 60stores nationwide.

Renew Your Home with the Scent of White Tea

White Tea by Westin's luxurious 100% all-natural soy candles areindividually hand poured, are clean burning and last for 60 hours. Thehome diffuser features natural rattan reeds that absorb the white teascented oil and gently diffuses the calming blend of select botanicalsthroughout the room and the all-natural potpourri lends a subtle,fragrant touch to any space. The White Tea by Westin home fragrancecollection is available at www.westin.com/store or (877) 777-5418 andis priced from $25-$65. For international orders please call (973) 8828437.

Westin Hotels & Resorts, with more than 127 hotels and resorts in31 countries and territories, is owned by Starwood Hotels & ResortsWorldwide, Inc. (NYSE:HOT). Starwood Hotels & Resorts is one of theleading hotel and leisure companies in the world with approximately850 properties in more than 95 countries and 145,000 employees at itsowned and managed properties. Starwood(R) Hotels is a fully integratedowner, operator and franchisor of hotels and resorts with thefollowing internationally renowned brands: St. Regis(R), The LuxuryCollection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton,W(R), Le Meridien(R) and the recently announced Aloft(SM). StarwoodHotels also owns Starwood Vacation Ownership, Inc., one of the premierdevelopers and operators of high quality vacation interval ownershipresorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statementswithin the meaning of federal securities regulations. Forward-lookingstatements are not guarantees of future performance or events andinvolve risks and uncertainties and other factors that may causeactual results or events to differ materially from those anticipatedat the time the forward-looking statements are made. These risks anduncertainties are presented in detail in our filings with theSecurities and Exchange Commission. Although we believe theexpectations reflected in such forward-looking statements are basedupon reasonable assumptions, we can give no assurance that ourexpectations will be attained or that results and events will notmaterially differ. We undertake no obligation to publicly update orrevise any forward-looking statement, whether as a result of newinformation, future events or otherwise.)