Women Business Owners Learn Five Fast Tips to Achieve Higher Business

    Business Editors

    DES MOINES, Iowa--(BUSINESS WIRE)--April 11, 2005--

    Fortune Small Business Senior Editor and Renowned Career Coach
    Provide Advice and Resources During Complimentary Class from the
    Principal Financial Group

    An established women business owner has mastered her company's launch. Day-to-day prioritization - growing her client base, recruiting talent, and ramping up service all while staying ahead of competition - means an overwhelming "to do" list. It's time to end the procrastination and start to declutter in order to steer her company to success.
    As a dedicated partner for women business owners, the Principal Financial Group(R) offers the Women in Business teleclass, "Five Ways to Prioritize and Organize Your Way to Success" on Tuesday, April 26, at noon Central Time. The complimentary class offers five tips on breaking free from the clutter and procrastination weighing down day-to-day productivity.
    "We understand that business owners are pressed for time - that's what this class is all about. We have packaged expert learning into a convenient 45-minute complimentary class," says Michelle Swanda, corporate marketing manager of The Principal(R). "In the amount of time that it takes to eat lunch, women business owners can learn five new lessons on how to prioritize work and ultimately grow their business."
    The April 26 teleclass is part of The Principal Women in Business Teleclass Series entitled, "It's Your Business: Managing Growth and Opportunity in 2005," which is designed exclusively for women business owners. The 2005 program offers 10 classes along three tracks. Track One, "Getting Ready, Set, Go!" offers marketing, organization and financing strategies. All classes take place on "Teleclass Tuesdays" and run through December at noon Central Time.

    Meet the Speakers

    Arlyn Gajilan, senior editor, Fortune Small Business, is a leading source of news and information for small businesses - a topic she has covered since 1999.
    "As a senior editor of a leading small business magazine, each day is driven by tight deadlines. You learn fast how to prioritize your time," said Gajilan. "That was key during a recent trip to Baghdad where I had just seven days to produce an investigative story. To get it done, I had to work backwards from my goal, make a plan and execute effectively."
    While at Fortune Small Business, Gajilan redesigned the "Part One" and "Off Hours" sections. Read Gajilan's articles at www.fsb.com.
    Kerul Kassel, successful owner and founder of New Leaf Systems and a celebrated business couch by the International Coach Federation, arms time-crunched business owners with broader strategies and tactical time-management tools.
    "I'll address how to move past the clutter of your day-to-day duties, identify when it is okay to say 'no' to new opportunities, and how to stay ahead of competition by working towards your ultimate business goals," said Kassel. "By managing your responsibilities, you increase the potential growth of your company."
    Kassel's international coaching programs, which have been presented to corporate giants such as Sony and the Hilton Hotels include, "Power Decluttering For Busy People," "Anticrastinate Your Way To Success," and "Get Ahead Without a Headache."

    For more information, visit http://www.newleafsystems.com.

    All programs are moderated by Delia Passi, former publisher of Working Woman and Working Mother magazines. Passi lends extensive expertise to conduct meaningful one-on-one discussions with speakers to provide practical and valuable insight to women.

    How to Get Involved

    Women can pre-register for classes at www.principal.com/women. Space is limited. All classes are held at noon Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled. Registrants e-mail questions to session leaders prior to, and during, the session. In-depth information on the 2005 classes, topics and speakers as well as previously-conducted teleclasses via streaming audio is available at www.principal.com/women.

    About the Principal Financial Group

    The Principal Financial Group(R) (The Principal (R))(1) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $168.7 billion in assets under management(2) and serves some 14.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

    (1) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

    (2) As of December 31, 2004

--30--CP/ms*

CONTACT: for the Principal Financial Group Red Chicago Jennifer Antonini, 312-782-7922 or 773-320-0455 jantonini@redchicago.com

KEYWORD: IOWA INDUSTRY KEYWORD: EDUCATION HUMAN RESOURCES BANKING CONSUMER/HOUSEHOLD PRODUCT CONFERENCE CALLS SOURCE: Principal Financial Group

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