ADVISORY/Motive, Inc. to Speak at China DSL Conference

    Business Editors/High-Tech Editors
    ADVISORY...
    China DSL Conference

    AUSTIN, Texas--(BUSINESS WIRE)--March 23, 2005--Motive, Inc. (NASDAQ:MOTV), a leading provider of management software, today announced that Bruno Teuber, vice president and general manager for EMEA and APAC, will speak about the importance of built-in management in the delivery and adoption of advanced IP services at the China DSL Conference in Shanghai on Thursday, March 31.
    Broadband providers are aggressively rolling out triple play services to generate new revenue opportunities and differentiate themselves from competitors. However, quality of service requirements driven by mass market demand, and the complexity of rolling out new services into increasingly dynamic operating environments, have upped the management requirements associated with next-generation offerings.
    "Built-in Management: Redefining Broadband Service Delivery" will address how visionary providers are building management intelligence directly into new services to make them more self-managing from the outset -- able to be delivered, maintained and continually updated more quickly and efficiently than with manual management processes -- ensuring subscribers receive a consistently positive experience.

WHAT: Breakout Session "Built-in Management: Redefining Broadband Service Delivery"

WHO: Bruno Teuber, vice president and general manager for EMEA and APAC, Motive, Inc.

WHERE: China DSL Conference Hua Ting Hotel & Towers, Shanghai For more information, visit http://infoexevents.com/dsl/

WHEN: Thursday, March 31 2:20-3:05 p.m. local time
    About Bruno Teuber

    Bruno Teuber, Motive's vice president and general manager for EMEA and APAC, joined the company in 1999. Since that time, he has successfully expanded Motive's European operations, helping to secure the region's leading service providers as Motive customers. Prior to Motive, he was with Tivoli Systems as vice president of EMEA sales, and served in various management roles at Sun Microsystems and Digital Equipment Corporation. Teuber has the European equivalent of a Bachelor's degree in Business Administration from the Graduate School of Business Administration, Zurich, Switzerland, and four years of electronic engineering education at Siemens in Switzerland.

    About Motive, Inc.

    Motive, Inc. has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

    This press release contains forward-looking statements that involve risks and uncertainties relating to the rapid deployment of triple play services, the need for customer service and the expected benefits of our products. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers' ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers' subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

    Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

--30--BD/sa*

CONTACT: Motive, Inc., Austin David Gibbs, 512-531-2502 dgibbs@motive.com

KEYWORD: TEXAS SWITZERLAND CHINA INTERNATIONAL ASIA PACIFIC EUROPE INDUSTRY KEYWORD: SOFTWARE NETWORKING INTERNET E-COMMERCE TRADESHOW MANAGEMENT CHANGES ADVISORY SOURCE: Motive, Inc.

Copyright Business Wire 2005