Axiom Telecom, Brightstar Corp., Dangaard Telecom & RadioShack Form New Global Wireless Alliance

MIAMI, March 6 /PRNewswire/ -- Axiom Telecom, Brightstar Corp., Dangaard Telecom, & RadioShack Corporation today announce the formation of BRAXDA Telecom, a distribution, supply chain and retail alliance built to serve the wireless telecommunications industry worldwide.

The four founding members, each leaders in their respective markets, collectively purchase over 50 million handsets annually, serving 52 countries and reaching over 70,000 points of sale worldwide. Together, the four companies exceeded $10 billion in revenues in 2005.

"The scale and scope of BRAXDA Telecom, and our members' expertise in the markets they serve, make a powerful alliance that will be focused on accelerating wireless worldwide," said Brightstar president & CEO R. Marcelo Claure.

BRAXDA Telecom is owned, equally divided, among the four founding companies, each with a dominating market position in its region. BRAXDA's current membership includes:

Axiom Telecom - the largest retailer and distribution services company in the Middle East Brightstar - the largest wireless distribution and supply chain management company serving the wireless industry Dangaard Telecom - the largest European distribution and supply chain management company RadioShack Corporation - the leading wireless consumer electronics retailer serving consumers throughout North America

The Board of Directors of BRAXDA includes: Faisal Al Bannai, CEO Axiom Telecom; R. Marcelo Claure, President & CEO, Brightstar; Michael Koehn Milland, COO, Dangaard Telecom Holding A/S; and Andy Berman, vice president of RadioShack Corporation.

"The founding companies are excited about the potential for this new alliance, and we are actively seeking high-growth companies in the wireless arena to join us in this venture. Increasing the reach of the alliance will benefit both consumers and manufacturers," said Faisal al Bannai, founder and CEO of Axiom Telecom.

The BRAXDA Telecom organization was founded to assist manufacturers, retailers and operators in accelerating products to market. Additionally, members seek to share best practices to increase operational efficiencies and will investigate the feasibility of entering new markets in the future.

"We wish to provide our loyal partners among our suppliers with even greater opportunities. At the same time, we intend to give our retail customers access to a new range of products and services," says COO Michael Koehn Milland, Dangaard Telecom.

"As a leading wireless retailer, we are constantly looking for ways to lower cost and bring innovative products to our customers," Jim Hamilton, RadioShack Executive Vice President of Merchandising and Marketing. BRAXDA Telecom members are also seeking to identify additional members who can enhance the overall mission and vision of the alliance. For more information on membership qualifications, please visit http://www.braxda.com/ .

About BRAXDA Telecom

BRAXDA Telecom is an alliance of leading distribution, supply chain and retail services companies supporting the global wireless industry. Founding members of the Alliance include UAE-based, Axiom Telecom, US-based Brightstar, Denmark-based Dangaard Telecom and US-based RadioShack Corporation. BRAXDA Telecom is incorporated in Dubai, UAE. For more information, visit http://www.braxda.com/ .

About Axiom

Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East with operations in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman, and Axiom continues to expand further into new territories. Founded in 1997 by its current CEO and entrepreneur Faisal Al Bannai, Axiom has over 300 retail points of presence and employs almost 1000 with revenues approaching USD $1 billion. Axiom's partnerships include leading international brand manufacturers such as Nokia, Sony Ericsson, Motorola, Siemens, Samsung, LG, Palm and Imate. Axiom also acts as a reseller of network operator airtime. Axiom operates in different channels like retail, distribution, service provider for value added services, after sale service centers and as a virtual operator for Thuraya satellite. Tecom - a member of the prestigious Dubai Holdings group - took a 40% share in Axiom in December 2005.

About Brightstar

Brightstar Corp. is the leading wireless distributor and supply chain solutions provider for the global wireless telecom industry. Headquartered in Miami, FL, Brightstar has operations in Argentina, Australia, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Hong Kong, India, Jamaica, Mexico, Paraguay, Peru, Puerto Rico, Trinidad & Tobago, U.A.E., Uruguay, U.S. and Venezuela. The company serves over 160 network operators and 25,000 resellers, retailers and agents around the world and also represents many of the world's leading wireless manufacturers. The company exceeded $2.25 billion in revenue in 2005.

About Dangaard Telecom

Dangaard Telecom A/S is Europe's largest distributor of mobile phones and original accessories for mobile phones. Dangaard Telecom has developed a number of advanced services within logistics and services, earning the position as a value adding link between the other players in the telecommunication market: The mobile phone manufacturers, the mobile phone operators and the retail business.

Today, Dangaard Telecom is represented by subsidiaries in 14 countries. The company has approximately 1000 employees and the turnover in the financial year 2004/2005 was Euro1.6 billion.

About RadioShack Corporation

Fort Worth, Texas-based RadioShack Corporation is one of the most trusted consumer electronics specialty retailer in the U.S. and is a growing provider of a variety of retail support services. The company operates through a vast network of sales channels, including: nearly 7,000 company and dealer stores; over 100 RadioShack locations in Mexico; and more than 600 wireless kiosks. RadioShack's knowledgeable and helpful sales associates deliver convenient product and service solutions within an estimated five minutes of where 94 percent of all Americans either live or work. For more information on RadioShack Corporation, visit http://www.radioshackcorporation.com/ . To learn more about RadioShack products and services or to purchase items online, visit http://www.radioshack.com/ .