Before the Call Introduces BTC for AppExchange at Dreamforce '05

Before the Call and salesforce.com (NYSE:CRM), the global leaderin on-demand customer relationship management (CRM), today announcedthe availability of Before the Call for AppExchange. Built onsalesforce.com's Appforce on-demand platform, BTC for Appforce iscurrently available, and will be generally available for AppExchangeat the same time as the Salesforce Winter '06 release. The applicationprovides external market information to a sales representative so thatthey can more quickly and efficiently qualify a lead, saving time inthe sales process. Before the Call for AppExchange is one of the 70launch applications that are available through AppExchange,salesforce.com's new on-demand application sharing service.

With AppExchange, salesforce.com customers now have access to newapplications that bring the benefits of salesforce.com to their entirebusiness, letting them manage and share all of their companyinformation on-demand. Using AppExchange, companies can easily add newapps to their existing Salesforce deployments, extending their successand making the full power and creativity of the salesforce.comcustomer and partner community available with just a click.

Before the Call for AppExchange was announced today in SanFrancisco at Dreamforce '05, salesforce.com's third annual user anddeveloper conference.

"Before the Call will dramatically reduce the amount of time andmoney we spend researching sales leads," said Greg Lochtefeld,director of corporate sales at Interwoven. "In just a few minutes theproduct is able to qualify and rank a list of leads that if donemanually would take an entire day."

"Before the Call adds tremendous value for salesforce.comcustomers by delivering not just sales intelligence information andlead ranking by relevancy, but also by identifying the company'sinternal marketing collateral appropriate for each sales call," saidAdam Gross, Director of Product Marketing, salesforce.com. "We aresupporters of this product because it enhances the Appforce platformand allows our customers to focus on converting leads into sales."

Before the Call combs the best-known market intelligence sourcesto provide detailed information about each sales lead, rankedaccording to the criteria that the customer chooses, for example,industry, company size or location. It then arms the sales team withthe most appropriate internal collateral for each sales call, such asrelevant case studies, product brochures, technical whitepapers, etc.The product retains all the information in a sales "portfolio" that isassociated with the lead record in Salesforce and can be easily sharedwith peers and partners.

The introductory price for Before the Call for AppExchange is $50per user per month. In addition to a direct sales team, Before theCall has created a sales group that is dedicated to educatingsalesforce.com customers on how Before the Call for AppExchange canmeet their unique needs.

"Sales leads are perishable," said Fred Walters, chief executiveofficer of Before the Call. "The easiest way to explain the value ofour sales intelligence solution is that we enrich leads real-time withbest-known market intelligence and applicable enterprise content. Thisarms sales teams for battle, and the leads don't rot on the vine. Ourcustomers want to sell more yesterday, not a month from now, so wedeveloped our on-demand solution to run on the leading CRM platform.Since Before the Call is an AppExchange solution, you can literally beup and running with a few clicks."

"Our research shows that the average sales rep spends only 38percent of his/her time actually selling, which leaves a lot of roomfor improvement in the sales process," said Barry Trailer, partner ofresearch firm CSO Insights. "We believe Before the Call has developeda product that will really strike a chord with smart salesforce.comcustomers who are looking for ways to become more effective."

AppExchange is the world's first on-demand application sharingservice. Launched at Dreamforce '05, AppExchange features dozens ofpre-built applications created by salesforce.com customers andpartners. AppExchange enables all of these on-demand applications tobe easily shared, exchanged and installed with one click into anysalesforce.com account. AppExchange can be found atwww.salesforce.com/appexchange.

Appforce is a complete on-demand platform that includes AppforceBuilder, Appforce DB, Appforce API and the Appforce OS for development& deployment of multiple on-demand applications. Appforce providesunprecedented ease of customization and integration for Salesforcedeployments, as well as enabling a whole new generation of on-demandapplications that go beyond CRM.

About Before the Call

Before the Call launched in September 2005 and is privatelyfunded. Before the Call for Appforce, the company's first product, isan on-demand sales intelligence solution sold to salesforce.com'senterprise B2B installed customer base. The company is located at 1250Oakmead Parkway, Suite 210, Sunnyvale, Calif. 94085. More informationis available at www.beforethecall.com (http://www.beforethecall.com/)or 408-501-8886.

About salesforce.com

Salesforce.com is the market and technology leader in on-demandcustomer relationship management (CRM). The company's Salesforcefamily of on-demand applications enables customers to manage and shareall of their sales, support, marketing and partner information ondemand. Appforce, salesforce.com's on-demand platform, allowscustomers to customize and integrate the Salesforce family to meettheir unique business needs, and build whole new powerful applicationsquickly and easily. Appforce applications are available viaAppExchange, salesforce.com's on-demand application sharing service.Customers can also take advantage of salesforce.com's world-classtraining, support, consulting and best practices offerings.

As of July 31, 2005, salesforce.com manages customer informationfor approximately 16,900 customers and approximately 308,000 payingsubscribers including Advanced Micro Devices (AMD), America Online(AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car(Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom andSunTrust. Any unreleased services or features referenced in this orother press releases or public statements are not currently availableand may not be delivered on time or at all. Customers who purchasesalesforce.com services should make their purchase decisions basedupon features that are currently available. Salesforce.com hasheadquarters in San Francisco, with offices in Europe and Asia, andtrades on the New York Stock Exchange under the ticker symbol "CRM".For more information please visit http://www.salesforce.com, or call1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Appforce andAppExchange are trademarks of, salesforce.com, Inc., San Francisco,California. Other names used may be trademarks of their respectiveowners.