Boost Mobile Hits the Airwaves, Expands Retail Presence with Multichannel Retailer HSN

Boost Mobile, a division of Sprint (NYSE: S) that offers durable wireless phones and flexible service plans with no contracts, credit checks or activation fees, today announced that it has launched a selection of Boost Mobile-branded Motorola handsets on interactive multichannel retailer HSN. This new partnership, made possible by wireless distributor Mobile Now, not only expands Boost Mobile’s retail presence to millions of home shoppers nationwide, but also marks the first contracted relationship between Boost Mobile and a television shopping network.

"Partnering with HSN allows us to reach a whole new demographic of consumers,” said Jeff Auman, Vice President of Sales and Distribution, Boost Mobile. "As our target customers continue to mature, we are aggressively delving into new and innovative retail channels ensuring Boost Mobile is easily accessible to our growing audience.”

HSN, which created the TV retail industry over 30 years ago, is a multi-billion dollar retailer that reaches 90 million homes nationwide. Also available online, HSN.com ranks in the top 30 of the top 500 internet retailers with more than a quarter of a million unique users each day.

"HSN strives to bring innovation and new discoveries to its customers everyday,” said Sandy Conrad, Senior Vice President of Merchandising, HSN. "Boost Mobile has been a tremendous partner and we look forward to bringing our customers their impressive selection of Motorola handsets as we enter into the holiday shopping season.”

Boost Mobile will hit TV airwaves for the month of October on HSN with the Motorola i776 flip phone and its purple female-friendly counterpart, i776w. In November, the Motorola Debut™ i856 slider handset and Motorola Clutch™ i465, Boost Mobile’s first full keyboard QWERTY handset, will be added to the line-up on HSN in addition to the i776 and i776w. Boost Mobile handsets will also be available online at HSN.com.

In addition to the selection of handsets being sold on HSN and on HSN.com, Boost Mobile phones and services are available at major retail stores nationwide including Best Buy, RadioShack, Target, Walmart, Sprint retail stores and independent wireless dealer locations throughout the U.S.

About Boost Mobile

Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost^® Walkie-Talkie service with a national calling area for $50 a month.

Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.

Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost^® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.