Fitbug In New Retail, Marketing Deals With Amazon, Best Buy, Target; Stock Soars

(RTTNews) - Shares of Fitbug Holdings Plc. (FITB.L) climbed around 45 pecent in the early morning trading in London after the provider of online personal health and wellbeing services Friday announced that it has agreed a number of new contracts with Bestbuy.com, Amazon.co.uk and US retailer Target Corp. (TGT).

The company expects these contracts will positively impact its sales for both the Fitbug Orb wearable device and Kiqplan, its 12 week coaching system.

Bestbuy.com, an American online consumer electronics retailer of Best Buy Co. Inc. (BBY), has agreed to sell Fitbug Orb and Kiqplan as part of its wearable range from January 2015.

Amazon.co.uk, of Amazon.com Inc. (AMZN), has agreed to expand its range of Fitbug products to include Kiqplan and has agreed a marketing programme for the New Year.

Further, US retailer Target Corp. (TGT), and Fitbug have agreed a January 2015 marketing plan to promote both Orb and Kiqplan propositions. The plan will feature both digital marketing on Target.com and the Target Cartwheel app, in addition to in-store support.

In addition, the company provides an update on its marketing plans for January 2015, designed to take advantage of the New Year's resolution season. The company noted that a wider US and UK PR and marketing programme has been finalised for both the Fitbug Orb and Kiqplan, commencing January 2015. This campaign will feature digital media in the US and digital and print media in the UK.

According to the firm, these contracts and plans will scale up Fitbug's retail sales and marketing programme in line with the strategy announced as part of its recent fundraise. Additionally, Fitbug will be attending the Consumer Electronics Show or CES in January 2015 to promote the Fitbug Orb and Kiqplan products and will announce a number of enhancements to Kiqplan at the show.

In London, Fitbug shares were gaining 45.36 percent, and trading at 10.18 pence.