22.04.2008 13:00:00

Fox Sports en Espanol Presents...The Reel Game

Fox Sports en Español announced today it will once again host its annual Upfront event at New York City’s famed Cipriani (110 East 42nd Street) on May 13th at noon. The event will showcase the network’s landmark programming, integrated media platform, and novel campaigns for the year ahead in an entertaining manner to guarantee a genuinely fun and dynamic experience. "We are thrilled with the proximity of our Upfront event, as it provides a chance to thank our partners for their loyalty, celebrate a great year, and share our enthusiasm as we reveal our plans for 2009,” stated Tom Maney, Senior Vice President of Sales at Fox Sports en Español. "In keeping with tradition, guests can expect to have fun as they experience firsthand our fully integrated offering through an interactive and creative reveal,” assured Maney. About 500 people are expected to attend, among these, celebrity guests include Fox Sports en Español’s newest anchor, Alejandro Luna; veteran sports commentator and host of "Jorge Ramos en Vivo,” Jorge Ramos; "Lo Mejor de Fox Sports” host Tania Rincon and "El Reto Final Nissan” host, "George X.” Test Before You Buy The leading Hispanic cable network allows clients and buyers to sample their multi-platform offering in advance of the buying season, by inviting guests to participate in the renowned "Upfront Scavenger Hunt.” Players navigate through Fox Sports en Español’s various media platform—TV, online and mobile—in search of answers to industry-related trivia questions and clues. This year’s hunt has several new enhancements, which will remain under wraps until the official start at the end of April. The winners will be revealed during the Upfront event on May 13th. Integrated Assets Since its inception in 1996 as the first 24/7 Spanish-language sports network in the United States, Fox Sports en Español has become the leading destination for Spanish-speaking sports fans by developing an integrated media platform. These include the most widely distributed sports television network in the U.S. Hispanic market; a high-traffic Internet site encompassing sports news, commentary, statistics, fantasy gaming and video; the largest circulating Spanish-language sports magazine in the U.S.; and a mobile soccer video offering distributed by multiple wireless operators. "By providing coverage of the sports that matter most to Latino audiences across a multitude of media platforms, Fox Sports en Español has positioned itself as the leading media destination for Hispanic consumers,” stated Maney. About Fox Sports en Español Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLigaTM, the Copa Santander Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S, Ultimate Fighting Championship® and kickboxing. The channel reaches more than 13 million cable and satellite households in the country, of which 4.5 million are U.S. Hispanic households. Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.

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