27.02.2007 14:55:00
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Groupe DANONE Teams up with Alqueria to Enter the Colombian Fresh Dairy Market
Regulatory News:
Groupe DANONE (Paris:BN) and Alqueria announce the creation of a
joint-venture to cooperate in the production and distribution of fresh
dairy products in Colombia.
The joint-venture will benefit from Groupe DANONE’s
technology and marketing know-how as well as the world-class
distribution network and milk supply of Alqueria, leader in the Bogota
region for dairy products.
With a low annual per-capita consumption of 3kg, the Colombian fresh
dairy market has considerable room for growth.
This partnership is part of Groupe DANONE’s
strategy to increase its positions in the Latin American fresh dairy
market.
About Groupe DANONE
With around EUR 14 billion of total sales in 2006, Groupe DANONE is the
world leader in fresh dairy products, and n°2 in the bottled water and
the biscuit market worldwide. In fresh dairy products, Groupe DANONE
posted sales of EUR 7.9 billion with strong positions in Western Europe
(n°1 in France, Spain, Italy, Portugal, United Kingdom, Belgium), in
Eastern Europe (n°1 in Poland, Czech Republic, Hungary, Romania and
Bulgaria), in North America (n°1 in United States), in Latin America
(n°1 in Mexico, Argentina and Brazil), in North Africa and Middle-East
(n°1 in Algeria, Morocco, Tunisia, Israel, Saudi Arabia and Turkey). In
Latin America, Groupe DANONE posted sales of more than EUR 1.4 billion
with strong positions in fresh dairy products and beverages markets. www.danone.com About ALQUERIA
With about EUR 100 million in sales in 2006, ALQUERIA is n°1 in the
Colombian UHT milk market. Since its creation 47 years ago, ALQUERIA has
constantly improved the quality of its products to become the preferred
choice among UHT brands. In 2004 ALQUERIA began the consolidation of its
distribution network, enabling it today to sell its products in all
regions and main cities of Colombia. The company operates 4 production
facilities and 6 distribution centers, which generate more than 3000
jobs in the country.
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