Hasbro's NERF Brand Presents ''Ultimate NERFOOP Weekend Madness''

    Business Editors

    PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 15, 2005--

    One Lucky Kid Has Chance to Win a Trip for Two to St. Louis for an
    Exciting 4-Day Weekend of Hoops

    There's nothing like the pulse-pounding, action-packed excitement of college basketball. That's why Hasbro Inc.'s (NYSE: HAS) NERF brand is bringing one lucky young hoop fan directly to the action! The NERF brand is sponsoring the "Ultimate NERFOOP Weekend Madness" Sweepstakes to give kids across the country a chance to win a trip for two to a 4-day weekend of hoops in St. Louis, Missouri (April 1-4, 2005) that includes a personal coaching clinic, and tickets to National Association of Basketball Coaches (NABC) events and weekend activities.
    The grand prize includes tickets to a basketball triple-header, highlighted by the Sixth Annual Harlem Globetrotters vs. NABC College All-Stars game, and two tickets to other NABC events and other weekend activities. NERF is the title sponsor of the College All-Stars game, which is being held on April 1. The grand-prize winner also will receive a personal coaching clinic with Hall of Fame and 2-time National Champion coach Denny Crum.
    "We are thrilled to partner with the Harlem Globetrotters to offer an incredible night of basketball for two lucky fans as they watch the Globetrotters take on the College All-Stars," said Kevin Fortey, vice president of Big Kids for Hasbro. "And, we're excited to offer these fans an amazing weekend of basketball action."
    To help kids experience the action and excitement firsthand, NERF is inviting kids ages 6 to 18 to go to www.nerf.com and enter online for a chance to win. One grand prize winner and 25 first prize winners will be chosen by a random drawing from among all eligible entries received. The sweepstakes runs from February 15 through March 15.
    Twenty-five first prizes of NERF NITEJAM NERFOOP games will also be awarded. Powered with FIREWIRE technology, the NERF NITE JAM NERFOOP game allows kids to play basketball in the light or in the dark with a light-up basketball and basketball rim.
    No purchase is necessary. For more information about NERF and about the sweepstakes, please visit www.nerf.com.
    Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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CONTACT: Bratskeir & Company Stephanie Scheider, 212-679-2233 sscheider@bratskeir.com or Hasbro, Inc. Gail Carvelli, 401-727-5318

KEYWORD: RHODE ISLAND INDUSTRY KEYWORD: RETAIL ELECTRONIC GAMES/MULTIMEDIA CONSUMER/HOUSEHOLD SOURCE: Hasbro

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