Inc.com Journalist, Author Shows Business Owners How to 'Blog to Bank'

Arianna Huffington's Internet newspaper, The Huffington Post, earns more than two million visitors per month. Angie's List - which includes a blog by founder Angie Hicks - boasts 650,000 members across 120 cities. How these two women business owners have mastered the blog to build their businesses spurred the Principal Financial Group® to feature the topic in its complimentary teleclass, "Blogging to Boost Your Bottom Line: Four Approaches to Make Money through Blogs." Scheduled for July 29, 2008, the complimentary teleclass, dedicated to sharing leading best practices to employ digital tools to build business, will feature Donna Fenn, a contributing blogger to Inc.com and author, as well as moderator Pamela Mitchell, also an Inc.com contributor. "Donna talks to business owners from around the country on a daily basis about their insider secrets to growing a business. Harnessing the power of new technology is often at the top of their lists," said Michelle Swanson, assistant director - Advertising, The Principal®. "What a great way to harness her knowledge on mastering the explosion of new media in a meaningful way no matter your business' shape, size or service." Meet the Speaker Fenn writes "The Entrepreneurial Generation” blog on Inc.com and is the author of "Alpha Dogs: How Your Small Business Can Become the Leader of the Pack.” A business journalist for more than 20 years, Fenn is an expert in small business trends. She is contributing editor at Inc. Magazine, a community leader at Work.com and a featured expert on SBTV. Her work has appeared in The New York Times, Newsweek, Working Woman and Working Mother. In 2001, Fenn was recipient of the Women’s Economic Round Table Entrepreneurship Prize. About The Principal® Women in Business Teleclass Series Held on "Teleclass Tuesdays,” the series of 10 sessions are exclusively designed to meet the needs of a woman business owner while giving her an edge with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, many of whom are business owners themselves. The program’s moderator is Inc.com Women in Business Contributor Pamela Mitchell. The teleclass series, launched in 2003, features accomplished business leaders, from bestselling author Suzy Welch to chocolate visionary and multi-million Dollar business owner Katrina Markoff. To learn more about this educational series, or how The Principal helps business owners attract, retain and reward employees, visit www.principal.com/women. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled. Audio as well as smart articles of past classes are available. About the Principal Financial Group: The Principal Financial Group® (The Principal ®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $304.2 billion in assets under management2 and serves some 18.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. 1 "The Principal Financial Group" and "The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. 2 As of March 31, 2008