K-Plussa to be revised - more personalised benefits in digital format

KESKO PRESS RELEASE 03.08.2016 AT 09.30 1(1)

The K-Group's customer loyalty programme Plussa will become increasingly personalised in October 2016. At the same time, Plussa will be digitised and it will reward customers that patronise the K-Group.

The aim of the revised K-Plussa is to improve the customer experience by recognising customers with personally targeted benefits. The customer gets personally tailored Plussa special offers based on their purchasing habits. More than 3.6 million Finnish people have a Plussa card in nearly 2.3 million households.

- Plussa aims to be the most personally rewarding customer loyalty programme in Finland.  We will offer our customers precisely those products which they would choose anyway, but at more affordable prices. The more often you use the Plussa card, the better and more personalized it becomes, says Anni Ronkainen, SVP, Chief Digital Officer of Kesko.

The K-Plussa customer loyalty programme will be revised in early October. One of the most significant changes is its digitization. As of the beginning of October, customers can use the collected Plussa points as electronic Plussa money conveniently with the Plussa card at the K-Group stores. Plussa points will continue to be calculated in the same way as before the revision. In this context, printed points vouchers and the payment of points to bank accounts can be abandoned. You can monitor your Plussa account using a mobile application or on the web.

A customer programme with personalised product and service benefits will be built jointly with the K-Group chains and the partner network for customers who concentrate their purchases on the K-Group. The programme is targeted to customers whose annual purchases from the K-Group stores exceed €6,500.

K-Plussa is a unifying factor in the K-Group. The entire K is involved in the development of the customer loyalty programme taking account of customer wishes. The new features to be introduced in October are only the beginning of Plussa's long-term development.

- A personalised approach is the K-Group's most important differentiation element in Kesko's strategy. K-Plussa offers the most personalised benefits from Finland's widest store and partner network, says Ronkainen.

Further information is available from Director Tapio Näveri, K-Digital, tel. +358 105 337 170

SVP, Chief Digital Officer Anni Ronkainen will present the K-Plussa revision at Kesko's half year financial report briefing today at 11.30. The briefing will be held at Katajanokka, Helsinki, Ankkurikatu 5, fourth floor.

K-Plussa is the most extensive and diverse customer loyalty programme in Finland, which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.6 million K-Plussa cardholders in nearly 2.3 million households in Finland. Further information at: www.plussa.com.