01.05.2007 12:00:00
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Mimi Maternity is Now Just a Click Away at Macys.com
Macys.com and Mimi Maternity® today announced
that the free-spirited and stylish maternity fashions of Mimi Maternity
are now available on macys.com, as
the site’s exclusive maternity brand. This
partnership builds upon an existing relationship between the world's
leading maternity retailer and one of the nation’s
premier retailers.
In addition to being available online, Mimi Maternity will continue to
be sold in select Macy’s stores nationwide.
"As a leader in maternity fashion, Mimi
Maternity is thrilled to offer all Macy’s
customers both in-store and now online shopping to expectant women
nationwide,” said President and Creative
Director Rebecca Matthias. "We look forward to
continuing to work with Macy’s and macys.com
to offer the mom-to-be a wide range of fabulous fashions from designer
denim and formal dresses to swimwear and more.” "As one of America’s
premier retailers, Macy’s delivers fashion
and affordable luxury to all of our customers,”
said Peter Sachse, chairman of macys.com. "We
are delighted that Mimi Maternity is now available online and we look
forward to providing our customers with extraordinary maternity fashions
throughout their pregnancies.”
Visitors to macys.com can now shop
from the comfort of their own home and choose from a broad assortment of
trend-setting styles with new fashions available every month. It’s
the most exciting nine months of her life.
About Macy’s
Macy's, the largest retail brand of Federated Department Stores, Inc.
(NYSE:FD)(NYSE Arca:FD), delivers fashion and affordable luxury to
customers at more than 800 locations in 45 states, the District of
Columbia, Puerto Rico and Guam. Offering distinctive assortments
including exclusive fashion and home brands, Macy’s
stores are operated by seven regionally based retail divisions –
Macy’s East, Macy's Florida, Macy's Midwest,
Macy's North, Macy's Northwest, Macy's South, and Macy's West –
and an online store at macys.com.
About Mimi Maternity®
The Mimi Maternity’s fashions are free
spirited, confident and always stylish! There are over 190 locations
nationwide including over 70 Macy’s store
locations. For store locations or to place an order online or by phone,
visit www.mimimaternity.com
or call 1.877.MIMIMOM. Mimi Maternity is a brand of Mothers Work, Inc.
(Nasdaq:MWRK), the world’s largest designer
and retailer of maternity apparel.
Each of Mothers Work, Inc. and Macy’s (each
referred to as the "Company”)
cautions that any forward-looking statements (as such term is defined in
the Private Securities Litigation Reform Act of 1995) contained in this
press release or made from time to time by management of the Company,
including those regarding expected results of operations, liquidity and
financial condition and new business initiatives, involve risks and
uncertainties, and are subject to change based on various important
factors. The following factors, among others, in some cases have
affected and in the future could affect the Company's financial
performance and actual results and could cause actual results to differ
materially from those expressed or implied in any such forward-looking
statements: our ability to successfully manage our new initiatives,
future sales trends in our existing store base, changes in consumer
spending patterns, raw material price increases, consumer preferences
and overall economic conditions, the impact of competition and pricing,
availability of suitable store locations, continued availability of
capital and financing, ability to hire and develop senior management and
sales associates, ability to develop and source merchandise, ability to
receive production from foreign sources on a timely basis, potential
stock repurchases, potential debt repurchases or refinancing, war or
acts of terrorism, and other factors set forth in the Company's periodic
filings with the Securities and Exchange Commission, or in materials
incorporated therein by reference.
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