01.05.2007 12:00:00

Mimi Maternity is Now Just a Click Away at Macys.com

Macys.com and Mimi Maternity® today announced that the free-spirited and stylish maternity fashions of Mimi Maternity are now available on macys.com, as the site’s exclusive maternity brand. This partnership builds upon an existing relationship between the world's leading maternity retailer and one of the nation’s premier retailers. In addition to being available online, Mimi Maternity will continue to be sold in select Macy’s stores nationwide. "As a leader in maternity fashion, Mimi Maternity is thrilled to offer all Macy’s customers both in-store and now online shopping to expectant women nationwide,” said President and Creative Director Rebecca Matthias. "We look forward to continuing to work with Macy’s and macys.com to offer the mom-to-be a wide range of fabulous fashions from designer denim and formal dresses to swimwear and more.” "As one of America’s premier retailers, Macy’s delivers fashion and affordable luxury to all of our customers,” said Peter Sachse, chairman of macys.com. "We are delighted that Mimi Maternity is now available online and we look forward to providing our customers with extraordinary maternity fashions throughout their pregnancies.” Visitors to macys.com can now shop from the comfort of their own home and choose from a broad assortment of trend-setting styles with new fashions available every month. It’s the most exciting nine months of her life. About Macy’s Macy's, the largest retail brand of Federated Department Stores, Inc. (NYSE:FD)(NYSE Arca:FD), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by seven regionally based retail divisions – Macy’s East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West – and an online store at macys.com. About Mimi Maternity® The Mimi Maternity’s fashions are free spirited, confident and always stylish! There are over 190 locations nationwide including over 70 Macy’s store locations. For store locations or to place an order online or by phone, visit www.mimimaternity.com or call 1.877.MIMIMOM. Mimi Maternity is a brand of Mothers Work, Inc. (Nasdaq:MWRK), the world’s largest designer and retailer of maternity apparel. Each of Mothers Work, Inc. and Macy’s (each referred to as the "Company”) cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding expected results of operations, liquidity and financial condition and new business initiatives, involve risks and uncertainties, and are subject to change based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: our ability to successfully manage our new initiatives, future sales trends in our existing store base, changes in consumer spending patterns, raw material price increases, consumer preferences and overall economic conditions, the impact of competition and pricing, availability of suitable store locations, continued availability of capital and financing, ability to hire and develop senior management and sales associates, ability to develop and source merchandise, ability to receive production from foreign sources on a timely basis, potential stock repurchases, potential debt repurchases or refinancing, war or acts of terrorism, and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.

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