New York Times to Launch New Thursday Section on April 14: Increased C

    Business Editors/Fashion Editors

    NEW YORK--(BUSINESS WIRE)--March 7, 2005--The New York Times announced today more enhancements to the newspaper, including a new, mid-week cousin of the Sunday Styles section to make its debut Thursday, April 14. It will focus on men's and women's fashion, fitness, beauty, savvy shopping and lifestyle trends and products. The newspaper also announced a redesign and editorial improvements to Business Day, Monday through Saturday, with new features and marquee writers like Joe Nocera, who is joining the paper from Fortune Magazine. Circuits will no longer appear as a weekly stand-alone section beginning March 31. The majority of its features will be incorporated into a revamped Thursday Business Day. Other features from Circuits will be distributed throughout the newspaper.
    "The new style section will provide a more eye-pleasing runway for the fashion coverage now tucked inside Tuesday Metro," said Bill Keller, executive editor of The New York Times. "It will absorb the 'On-line Shopper' column from Circuits, and include a number of engaging and consumer-friendly new features on everything from fitness and beauty to the latest trends and styles."
    The redesigned Business Day section rolls out on May 5.
    "Business Day remains, first and foremost, an aggressive news section," said Larry Ingrassia, business editor of The New York Times. "Now space will be devoted each day to a secondary focus."
    On Thursday the focus will be technology. Business Day will absorb the core content of Circuits including the popular "State of the Art" column by David Pogue, which moves to the Business Day front page. On Saturday the focus will be personal business covering topics like investment and consumer advice. While Circuits will no longer appear as a weekly stand-alone section, it will occasionally appear as a separate, stand-alone section with special reports on specific technology themes.

    About The New York Times Company

    The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

    This press release can be downloaded from www.nytco.com and www.nytco.com/community

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CONTACT: The New York Times Company Diane McNulty, 212-556-5244 E-mail: mcnuldc@nytimes.com or Pat Eisemann, 212-556-8719 E-mail: eisemp@nytimes.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD PUBLISHING APPAREL/TEXTILES RETAIL PRODUCT SOURCE: The New York Times Company

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