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06.05.2005 21:14:00
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Office Depot Names Houston's Fort Bend Lock & Key America's First-Ev
Office Depot Names Houston's Fort Bend Lock & Key America's First-Ever ``Official Small Business of NASCAR''; Winning Company Logo Unveiled on No. 99 NEXTEL Cup Car at Darlington Raceway
Business Editors/Sports Editors/Photo Editors/Automotive Writers
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DELRAY BEACH, Fla.--(BUSINESS WIRE)--May 6, 2005--Office Depot (NYSE:ODP), a leading global provider of office products and services, today announced that Fort Bend Lock & Key of Houston, TX, owned by Corey and Taryn Reynolds, has been crowned as the first-ever "Official Small Business of NASCAR courtesy of Office Depot."
At an event held today, Office Depot introduced the winning company and unveiled the No. 99 Office Depot Ford Taurus featuring the Fort Bend Lock & Key logo. The car will be driven by Carl Edwards during the Dodge Charger 500 NASCAR NEXTEL Cup race at Darlington Raceway on Saturday, May 7 (FOX 7 p.m.). The Reynolds' small business was randomly selected for this opportunity from nearly 100,000 entrants across the country.
As NASCAR's Official Small Business, Fort Bend Lock & Key can tout the company's unique status on select materials such as business cards, letterhead and stationery. And, with a $1,000 shopping spree at Office Depot, Fort Bend Lock & Key will be able to stock up on all the supplies it needs to support its growing business.
Additionally, as special guests of Office Depot, the Reynolds are receiving the red carpet treatment at the Darlington race this weekend. Their VIP package includes: Garage Passes and Grand Stand tickets; a track tour; hotel accommodations for the weekend; and personal meet-and-greets with Jack Roush, the Roush Racing Team and Carl Edwards. They will also receive $250 worth of NASCAR-licensed memorabilia.
"With close to 100,000 entries for Office Depot's 'Official Small Business of NASCAR' sweepstakes, it's clear that our core customer -- the small business community -- is passionate about the sport and passionate about looking for ways to help their own businesses grow and succeed," said Tony Ueber, Vice President of Marketing Strategy for Office Depot. "We are thrilled to be able to give a small business a role in the sport that they helped to build with their unwavering support in the early days of NASCAR."
Fort Bend Lock & Key opened its doors in August 2003. Since then, the small business has been supplying locks and keys and installing hardware for clients throughout the Houston area. This commercial locksmith business hopes to use the "Official Small Business of NASCAR" designation to grow its customer base and foster relationships with potential new clients, including the many race fans in Texas.
"As a long-time customer of Office Depot, it is great that the company has given me a unique opportunity to not only grow my business, but to tap into the excitement of NASCAR -- which is a dream come true for any business owner," said Corey Reynolds. "I know that many of my clients are NASCAR fans, so I am looking forward to showcasing my company's new status as the 'Official Small Business of NASCAR.'"
"Congratulations to Fort Bend Lock & Key for being the first 'Small Business of NASCAR,'" said Jack Roush. "This was a great promotion that Office Depot ran and it's a great way to get small businesses back into NASCAR. I think Carl and the No. 99 team will give both Office Depot and Fort Bend Lock & Key a good run at Darlington."
"More than six million small business owners call themselves NASCAR fans, and in its rookie season in the sport Office Depot has created a breakthrough promotion that has truly resonated with this group," said Justin Johnson, Managing Director of Partnership Marketing for NASCAR. "The company's aggressive and creative promotion in the sport is a model for all new NASCAR sponsors to emulate."
About Office Depot
With annual sales approaching $14 billion, Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Florida, Office Depot conducts business in 23 countries and employs 47,000 people worldwide. The Company operates under the Office Depot(R), Viking Office Products(R), Viking Direct(R), Guilbert(R), and Tech Depot(R) brand names.
Office Depot is a leader in every distribution channel - from retail stores and contract delivery to catalogs and e-commerce. With $3.1 billion in online sales in FY'04, the Company is the world's number three Internet retailer. As of March 26, 2005, Office Depot has 995 retail stores in North America in addition to a national business-to-business delivery network supported by 22 delivery centers and more than 60 local sales offices. Internationally, the Company conducts wholly-owned operations in 14 countries through 77 retail stores and 26 distribution centers, and operates 153 retail stores under joint venture and license arrangements in another seven countries.
The company's common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
About Office Depot's Promotion
From February 7 through April 10, 2005, employees or owners of small businesses with fewer than 99 employees were given the chance to enter the "Official Small Business of NASCAR" Sweepstakes via the internet at www.OfficeDepot.com/racing or at any Office Depot retail store. The sweepstakes was managed by The Marketing Arm.
About Roush Racing
Roush Racing is a subsidiary of Livonia Mich., based Roush Industries that operates ten motor sports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffle and Carl Edwards; three in the Busch Series with Martin, Kenseth and Edwards, and two in the Craftsman Truck Series with drivers Ricky Craven and Todd Kluever.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. Among major professional sports, NASCAR ranks number one in corporate involvement and per-event attendance, and number two in television viewership. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in New York City (Corporate Marketing), Los Angeles (Broadcasting Media and Entertainment), Charlotte, N.C., (Licensing and Aftermarket), Concord, N.C., (Research and Development Center), Mexico City, and Toronto.
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Business Editors/Sports Editors/Photo Editors/Automotive Writers
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DELRAY BEACH, Fla.--(BUSINESS WIRE)--May 6, 2005--Office Depot (NYSE:ODP), a leading global provider of office products and services, today announced that Fort Bend Lock & Key of Houston, TX, owned by Corey and Taryn Reynolds, has been crowned as the first-ever "Official Small Business of NASCAR courtesy of Office Depot."
At an event held today, Office Depot introduced the winning company and unveiled the No. 99 Office Depot Ford Taurus featuring the Fort Bend Lock & Key logo. The car will be driven by Carl Edwards during the Dodge Charger 500 NASCAR NEXTEL Cup race at Darlington Raceway on Saturday, May 7 (FOX 7 p.m.). The Reynolds' small business was randomly selected for this opportunity from nearly 100,000 entrants across the country.
As NASCAR's Official Small Business, Fort Bend Lock & Key can tout the company's unique status on select materials such as business cards, letterhead and stationery. And, with a $1,000 shopping spree at Office Depot, Fort Bend Lock & Key will be able to stock up on all the supplies it needs to support its growing business.
Additionally, as special guests of Office Depot, the Reynolds are receiving the red carpet treatment at the Darlington race this weekend. Their VIP package includes: Garage Passes and Grand Stand tickets; a track tour; hotel accommodations for the weekend; and personal meet-and-greets with Jack Roush, the Roush Racing Team and Carl Edwards. They will also receive $250 worth of NASCAR-licensed memorabilia.
"With close to 100,000 entries for Office Depot's 'Official Small Business of NASCAR' sweepstakes, it's clear that our core customer -- the small business community -- is passionate about the sport and passionate about looking for ways to help their own businesses grow and succeed," said Tony Ueber, Vice President of Marketing Strategy for Office Depot. "We are thrilled to be able to give a small business a role in the sport that they helped to build with their unwavering support in the early days of NASCAR."
Fort Bend Lock & Key opened its doors in August 2003. Since then, the small business has been supplying locks and keys and installing hardware for clients throughout the Houston area. This commercial locksmith business hopes to use the "Official Small Business of NASCAR" designation to grow its customer base and foster relationships with potential new clients, including the many race fans in Texas.
"As a long-time customer of Office Depot, it is great that the company has given me a unique opportunity to not only grow my business, but to tap into the excitement of NASCAR -- which is a dream come true for any business owner," said Corey Reynolds. "I know that many of my clients are NASCAR fans, so I am looking forward to showcasing my company's new status as the 'Official Small Business of NASCAR.'"
"Congratulations to Fort Bend Lock & Key for being the first 'Small Business of NASCAR,'" said Jack Roush. "This was a great promotion that Office Depot ran and it's a great way to get small businesses back into NASCAR. I think Carl and the No. 99 team will give both Office Depot and Fort Bend Lock & Key a good run at Darlington."
"More than six million small business owners call themselves NASCAR fans, and in its rookie season in the sport Office Depot has created a breakthrough promotion that has truly resonated with this group," said Justin Johnson, Managing Director of Partnership Marketing for NASCAR. "The company's aggressive and creative promotion in the sport is a model for all new NASCAR sponsors to emulate."
About Office Depot
With annual sales approaching $14 billion, Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Florida, Office Depot conducts business in 23 countries and employs 47,000 people worldwide. The Company operates under the Office Depot(R), Viking Office Products(R), Viking Direct(R), Guilbert(R), and Tech Depot(R) brand names.
Office Depot is a leader in every distribution channel - from retail stores and contract delivery to catalogs and e-commerce. With $3.1 billion in online sales in FY'04, the Company is the world's number three Internet retailer. As of March 26, 2005, Office Depot has 995 retail stores in North America in addition to a national business-to-business delivery network supported by 22 delivery centers and more than 60 local sales offices. Internationally, the Company conducts wholly-owned operations in 14 countries through 77 retail stores and 26 distribution centers, and operates 153 retail stores under joint venture and license arrangements in another seven countries.
The company's common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
About Office Depot's Promotion
From February 7 through April 10, 2005, employees or owners of small businesses with fewer than 99 employees were given the chance to enter the "Official Small Business of NASCAR" Sweepstakes via the internet at www.OfficeDepot.com/racing or at any Office Depot retail store. The sweepstakes was managed by The Marketing Arm.
About Roush Racing
Roush Racing is a subsidiary of Livonia Mich., based Roush Industries that operates ten motor sports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffle and Carl Edwards; three in the Busch Series with Martin, Kenseth and Edwards, and two in the Craftsman Truck Series with drivers Ricky Craven and Todd Kluever.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. Among major professional sports, NASCAR ranks number one in corporate involvement and per-event attendance, and number two in television viewership. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in New York City (Corporate Marketing), Los Angeles (Broadcasting Media and Entertainment), Charlotte, N.C., (Licensing and Aftermarket), Concord, N.C., (Research and Development Center), Mexico City, and Toronto.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4882994
--30--JAR/mi*
CONTACT: Office Depot Mindy Kramer, 561/438-4276 mkramer@officedepot.com or Edelman Chad Young, 312/240-2733 chad.young@edelman.com
KEYWORD: TEXAS FLORIDA INDUSTRY KEYWORD: SPORTS ADVERTISING/MARKETING CONSUMER/HOUSEHOLD AUTOMOTIVE RETAIL PRODUCT PHOTO PHOTOWIRE SOURCE: Office Depot PHOTO: 44879
Copyright Business Wire 2005
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