Oreo Aims For Calorie Counters With Thin Cookies

(RTTNews) - Oreo, the popular two chocolate wafers with a sweet crème filling in between, has now got a new look. With about half the width of the regular Oreo, the new Oreo Thins will be thinner and slightly reduced in calorie. It will be available from July 13 with no change in its cookie taste and price tag.

Four cookies of Oreo Thins would have 140 calories, while the three regular Oreos 160 calories. Thins will be available in the Original, Golden and Mint flavors.

Patty Gonzalez, Senior Brand Manager OREO at Mondelez International said, "At OREO, we know that some of our fans have grown up and that their tastes have grown up too... With this in mind, we're excited to introduce OREO Thins as a new take on the classic cookie. The crisp and delicate texture of OREO Thins was specially designed for fans who love the taste of OREO but are looking for a more sophisticated cookie."

Oreo is currently available in more than 100 countries, fetching an annual revenue of $2 billion.