Porter Novelli Launches Entertainment Unit

NEW YORK, Oct. 23 /PRNewswire/ -- Porter Novelli today announced that it has formed a strategic alliance with Los Angeles-based The Rose Group to create Porter Novelli Entertainment. Porter Novelli Entertainment addresses the burgeoning media opportunities that connect brands and the entertainment industry. Working within the Branded Entertainment category, Porter Novelli Entertainment will focus both on developing marketing programs and brand-driven entertainment properties that are amplified by public relations campaigns.

"There are many different ways to integrate entertainment and brands beyond just product placement or the use of celebrities," noted Julie Winskie, global leader, consumer industry group, Porter Novelli. "Porter Novelli Entertainment will be creating entertainment lifestyle-based marketing and public relations programs that move the needle for clients. The Rose Group's reputation and entertainment lifestyle expertise make them an ideal partner in this offering."

Porter Novelli Entertainment has extensive capabilities in this space and offers clients a complete suite of services including content and talent integration, sponsorships, influencer and celebrity seeding, brand experiences and "red carpet" events. Porter Novelli is also a founding partner of the DBI, an unbiased index for brand marketers that determines a celebrity's ability to influence consumer purchase intent.

Porter Novelli Entertainment will be housed bi-coastally, being led in New York by Lisa Rosenberg, partner, and by Wendy Watson, executive vice president, in Los Angeles, both of whom will work alongside The Rose Group principal Jeff Rose and Brian Rosman, vice-president.

"The Rose Group's focus on leveraging the entertainment lifestyle space to build and maintain strong brands is a perfect match to Porter Novelli's strong understanding of the many different ways brands can reach their stakeholders," said Rose. "In addition, The Rose Group has built up strong and wide-reaching relationships in the entertainment industry, which will enable Porter Novelli Entertainment to offer its clients a vast number of opportunities."

About Porter Novelli

Porter Novelli is one of the world's leading public relations agencies and is represented in all major markets. With a focus on effective stakeholder communications and adopting a holistic, media-neutral approach, Porter Novelli develops public relations programs that deliver value and impact to its clients' business. Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. , a leading global advertising, marketing and corporate communications company. For more information, please visit http://www.porternovelli.com/.

About The Rose Group

Based in Los Angeles, California, The Rose Group is a leader in the entertainment lifestyle arena. Founded in January 2001, The Rose Group creates experiential marketing programs and public relations campaigns that deliver global, national and regional media results.