Press Release: Nestle: Nestlé launches first ever Super Bowl advert

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   January 31, 2014 04:02 ET (09:02 GMT)- - 04 02 AM EST 01-31-14

-2 of 2- 31 Jan 2014 09:02:00 UTC  Press Release: Nestle: Nestlé launches first ever Super Bowl advert

Nestlé S.A. / Nestlé launches first ever Super Bowl advert . Processed and transmitted by Nasdaq OMX Corporate Solutions. The issuer is solely responsible for the content of this announcement.

For the first time, Nestlé is launching a new product during the United States Super Bowl, the annual championship of the American National Football League, which is among the most widely viewed sporting events in the world.

The game is watched by an estimated 108 million people and the half-time show, with its adverts, performances by A-list celebrities and entertainers, has become as much of an event as the game itself.

Nestlé will launch its new Butterfinger Peanut Butter Cups - which combine a smooth and crunchy peanut butter centre with a milk chocolate shell - during a 30-second TV commercial broadcast for the first time during the Super Bowl on Sunday 2 February.

Digital buzz

The product, part of the Nestlé Butterfinger brand, is the only nationally available competitor to Reese's Peanut Butter Cup, America's No. 1 chocolate confection.

"The brand benefits tied to the Super Bowl exposure are so much more than the number of people who watch the game," said Jeremy Vandervoet, Nestlé Butterfinger Marketing Manager.

"In the US, the Super Bowl is a pop culture event that stretches over several months, allowing a brand to connect with consumers in telling a story, generating a significant amount of media attention along the way, and driving awareness and word of mouth among consumers," he explained.

Innovative thinking

The Butterfinger advert will play on the irreverent humour for which the brand, originally invented by Chicago's Curtiss Candy Company in the 1920s, is known.

The level of exposure and expectation among audiences for the Super Bowl advert has set a very high bar for those creating the adverts, Mr Vandervoet said.

"The prizes for advertisers who meet these expectations with unique and innovative thinking are consumer praise, media interest, and social media mentions," he explained.

In 2012, for example, there were 111 million Super Bowl commercials views on YouTube and 52.5 million digital mentions for the same commercials. This year, Twitter is expecting 45 million Tweets around the 2014 commercials.

Nestlé Butterfinger Peanut Butter Cups have achieved strong sales to date. The Butterfinger Peanut Butter Cups king-size share pack is already number one and the single pack is number two among the fastest-selling items within the chocolate category in US convenience stores.

Related information:

Nestlé USA

http://www.nestleusa.com/

Nestlé chocolate and confectionery

http://www.nestle.com/brands/chocolateconfectionery

Butterfinger

http://www.butterfinger.com/

Butterfinger Peanut Butter Cups

http://www.butterfingercups.com/

Super Bowl 2014

http://www.nfl.com/superbowl/48

National Football League

http://www.nfl.com/

Media enquiries

Tel: +41 21 924 2200

Email: mediarelations@nestle.com

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Nestlé S.A. via Globenewswire

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http://www.nestle.com (END) Dow Jones Newswires

   January 31, 2014 04:02 ET (09:02 GMT)- - 04 02 AM EST 01-31-14