Press Release: Nestle: The world's first ever KitKat boutique opens in Japan

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   January 17, 2014 05:57 ET (10:57 GMT)- - 05 57 AM EST 01-17-14

-2 of 2- 17 Jan 2014 10:57:00 UTC  Press Release: Nestle: The world's first ever KitKat boutique opens in Japan

Nestlé S.A. / The world's first ever KitKat boutique opens in Japan . Processed and transmitted by Nasdaq OMX Corporate Solutions. The issuer is solely responsible for the content of this announcement.

One of Nestlé's 'billionaire' brands, KitKat, is launching its first boutique, in Japan.

The KitKat "Chocolatory" store will be located within the Seibu http://www2.seibu.jp/usrinfo/index.html department store in Tokyo's Ikebukuro district and will stock exclusive varieties of the chocolate bar created in collaboration with Japanese chocolatier Takagi.

The three special varieties created by Takagi are Sublime Bitter, Special Sakura Green Tea and Special Chilli.

"KitKat is close to being a cult product in Japan, and it is a very special market for us," said KitKat's Global Brand Manager, Stewart Dryburgh.

"I'm thrilled that this shop will allow us to showcase new KitKat premium products."

Experimental tastes

Globally, 650 KitKat fingers are consumed every second worldwide and, in Japan, the brand has been the country's favourite chocolate since 2012.

Its success has been fuelled by the launch of hundreds of unusual and innovative special edition flavours to meet Japanese consumers' experimental tastes and sense of style.

KitKat fans in Japan have been able to choose from varieties including Purple Potato, Cinnamon Cookie, European Cheese, Bean Cake and Wasabi - unwrapping sticks of pale green, delicate pink and lilac chocolate that look and taste very different from those anywhere else in the world.

These special varieties are available only in certain regions of Japan, using ingredients and flavours linked to the local area. KitKat Kobe Pudding, for example, has a creamy custard pudding flavour, with a hint of citrus and is only available in Kobe.

Related information:

Nestlé Japan http://www.nestle.co.jp/

Seibu Department Store (in Japanese)

http://www2.seibu.jp/usrinfo/index.html

Read more stories about KitKat and Nestlé Japan:

Happy 75(th) anniversary, KitKat

http://www.nestle.com/media/newsandfeatures/happy-75th-birthday-kitkat?Category=Brands

KitKat wrappers through the years

http://www.nestle.com/asset-library/documents/media/news-and-features/2010-october/kit-kat-full-circle-75.pdf

Coffee innovation in Japan led by Nescafé Barista

http://www.nestle.com/media/newsandfeatures/coffee-innovation-in-japan-led-by-nescafe-barista

Nestlé launches first research unit in Japan

http://www.nestle.com/media/pressreleases/allpressreleases/tokyoresearch

Media enquiries

Tel: +41 21 924 2200

Email: mediarelations@nestle.com

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Nestlé S.A. via Globenewswire

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Nestlé S.A.

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http://www.nestle.com (END) Dow Jones Newswires

   January 17, 2014 05:57 ET (10:57 GMT)- - 05 57 AM EST 01-17-14