04.03.2008 17:01:00
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Salix Pharmaceuticals Brings Colorectal Screening Outreach to Consumers in Partnership with Walgreens and the Colon Cancer Alliance
As a result of measurable success last year, Salix Pharmaceuticals, Ltd.
(NASDAQ: SLXP) is again partnering with Walgreens (NYSE, NASDAQ: WAG)
and the Colon Cancer Alliance (CCA) to raise awareness and increase
screenings for colorectal cancer during Colorectal Cancer Awareness
Month.
The organizations will launch a comprehensive patient education campaign
during the months of March and April to address early detection and
prevention of colorectal cancer (CRC) in Walgreens locations across the
country and online. This campaign includes printed brochures in English
and Spanish, store posters and print, electronic, radio and T.V.
advertisements in select markets.
At the same time, the Colon Cancer Alliance will staff a toll-free
helpline available to answer questions from those looking for more
information on CRC and have program materials to distribute. Salix will
use their sales force to communicate with the healthcare providers and
organizations they call upon to raise awareness about the campaign and
address any questions.
Through an unrestricted educational grant provided by Salix, the program
will also offer a continuing education component to the more than 20,000
Walgreens pharmacists, allowing them to better serve consumers who have
questions about screening and prevention of CRC, as well as disease
management. Last year more than 6,000 Walgreens pharmacists and pharmacy
technicians participated in the continuing education portion of the
program, better equipping them to counsel patients and families about
screening and prevention.
While screening for colorectal cancer often leads to early detection and
saves lives, national statistics suggest that fewer than 50 percent of
those who should get screened actually undergo the screening.
"This program provides consumers with a local,
trusted source for information about a topic many of us would honestly
rather put off – but it’s
one that can save lives. By increasing awareness and educating consumers
on how to talk with their health care providers about screening, this
program enables consumers to make more educated decisions concerning
their health,” said Carolyn Logan, President
and CEO, Salix Pharmaceuticals. "Salix is
proud to repeat this program through its partnership with Walgreens and
the Colon Cancer Alliance to bring the best of our respective networks
together to inform the public and save lives.”
Walgreens drugstores serve 5 million customers each day in 49 states and
Puerto Rico. In addition, all pharmacy staff received pocket-sized
guidelines for colonoscopy procedures endorsed by the major patient
advocacy and professional organizations.
"Feedback from both our pharmacists –
who are among the most accessible health care professionals –
and our customers tells us this program played a major role in educating
the public last year,” said Nimesh Jhaveri,
Walgreens director of pharmacy services. "We
know that the public counts on our pharmacists for health care
information, and we are proud to continue our efforts to enhance the
ability of our pharmacists to make a real difference in peoples’
lives.”
Two separate recent polls support the goals of this awareness campaign.
One indicates that pharmacists are among the most trusted professionals
in the nation(1) and the other notes that patients who hold discussions
with health care professionals about cancer topics are more
knowledgeable about their condition and the extent and availability of
treatment options than those who did not(2).
"We are hopeful these efforts will encourage
more people to get screened for colorectal cancer. Arming people with
information is the best weapon in the fight against this preventable
disease,” added Logan. "Salix
is dedicated to consumer education as well as providing
gastroenterologists with tools to make the screening process a more
tolerable experience for all patients.”
Salix is a leading gastroenterology pharmaceutical company with a
significant market share voice; Walgreens is the nation’s
largest drugstore chain in sales; and The Colon Cancer Alliance is the
nation’s largest non-profit colorectal cancer
organization with nearly 100 chapters spread throughout the U.S.
The Facts
Despite being treatable and preventable, colorectal cancer is the
second-leading cause of death from cancer in the U.S. Every four minutes
a person is diagnosed with colorectal cancer, equaling 154,000 Americans
annually. Every nine minutes someone dies from the disease, translating
to 55,000 Americans each year. In 2003, the U.S. spent over $6.5 billion
treating the disease.
Few Americans know how preventable colorectal cancer really is. "So
many people are missing a life-saving opportunity because they aren’t
getting screened. That’s why we are working
with Salix and Walgreens on a national and community level to change
this,” said Timothy Turnham, CEO, Colon
Cancer Alliance.
Less than 50 percent of eligible Americans have undergone screening, and
more than 45 percent of patients are diagnosed at a time when the cancer
is incurable. If detected early, survival rates are near 90 percent.
"We are pleased to be a part of a successful
ongoing campaign that works to educate the public taking important steps
to prevent colorectal cancer. Our hotline received more than 2,000 calls
during the first half of the program last year and we’re
hopeful it will generate more calls in 2008,”
added Turnham.
For more information visit www.walgreens.com/crc
or call the CCA’s toll free helpline at
877-422-2030.
More About the Partners
The Colon Cancer Alliance (CCA) is the largest national nonprofit
colorectal cancer organization and includes nearly 100 chapters
nationwide. The CCA is dedicated to ending the suffering caused by
colorectal cancer through patient support, education, research and
advocacy. The CCA website (www.ccalliance.org)
includes information about screening, treatment, clinical trials,
quality of life, financial issues and much more. The CCA produces a
variety of awareness and educational campaigns and provides support
services for patients and their loved ones through a national
conference, community-based seminars, a toll free helpline
(1-877-422-2030), chat forum and Buddy Program, which provides both
survivors and caregivers with a chance to connect with someone who has
gone through a similar experience. All of CCA’s
campaigns, programs and services can be accessed through the helpline or
website.
Walgreens is the nation’s largest drugstore
chain with fiscal 2007 sales of $53.8 billion. The company operates
6,237 stores in 49 states and Puerto Rico. Walgreens is expanding its
patient-first health care services beyond traditional pharmacy through
Walgreens Health Services, its managed care division, and Take Care
Health Systems, a wholly owned subsidiary that manages 147 convenient
care clinics at drugstores. Walgreens Health Services assists pharmacy
patients and prescription drug and medical plans through Walgreens
Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail
Service Inc., Walgreens Home Care Inc. and Walgreens Specialty Pharmacy
LLC. More information about Walgreens is available at www.Walgreens.com.
Salix Pharmaceuticals, Ltd., headquartered in Raleigh, North Carolina,
develops and markets prescription pharmaceutical products for the
treatment of gastrointestinal diseases. Salix’s
strategy is to in-license late-stage or marketed proprietary therapeutic
drugs, complete any required development and regulatory submission of
these products, and market them through the Company’s
gastroenterology specialty sales and marketing team. Salix markets
COLAZAL® (balsalazide disodium), XIFAXAN®
(rifaximin), OSMOPREP™ (sodium phosphate
monobasic monohydrate, USP, and sodium phosphate dibasic anhydrous,
USP), MOVIPREP® (PEG 3350, sodium sulfate,
sodium chloride, potassium chloride, sodium ascorbate and ascorbic acid
for oral solution), VISICOL® (sodium
phosphate monobasic monohydrate, USP, sodium phosphate dibasic
anhydrous, USP), AZASAN® (azathioprine
tablets, USP), PEPCID® (famotide),
ANUSOL-HC® (hydrocortisone cream, 2.5%)
(hydrocortisone acetate suppository, 25 mg) and PROCTOCORT®
(hydrocortisone cream, 1%) (hydrocortisone acetate suppository, 30 mg).
Further product information may be found at www.salix.com
Current development projects include balsalazide tablet, metoclopramide–Zydis®,
encapsulated mesalamine granules, vapreotide acetate, and rifaximin for
additional indications.
1 USA Today/Gallup poll, December 8-10, 2006
2 Harris Interactive Poll www.ecri.org/Patient_Information/HTTrends_Internet_Use_Article.pdf
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