Starbucks Launches Personal Cup Program For Drive-Thru, App Orders

(RTTNews) - Starbucks Corporation (SBUX), announced that, starting Wednesday, its customers can bring their personal cups while placing order via drive-thru or Starbucks app, in an effort to cut down on waste.

Earlier, the company had offered dine-in customers to use their personal cups. Now it has expanded the program in order to cut down its waste production by 50% by 2030.

For drive-thru orders, customers should inform the barista during the order that they have brought their own clean mugs. The staff will then collect the mug at the pickup window through a contactless vessel to ensure hygiene.

A new "personal cup" option has been added on Starbucks app. The customer has to bring the mug to the store after placing order through app. The barista would then give it back to the customer with the ordered beverage through contactless vessel.

Customers will be rewarded each time with a 10 cent discount or 25 Starbucks Reward Bonus Stars for bringing their personal cup.

Starbucks said that the cups must be hygienic and clean. The baristas won't rinse the customers' cups. Also, it won't accept cups larger than 40 ounces.