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26.01.2005 09:02:00
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Tata Motors to Deploy Siebel Automotive across 250 Dealer Organization
Tata Motors to Deploy Siebel Automotive across 250 Dealer Organizations by 2005 Siebel's CRM Solution Helps Tata Motors Increase Revenues through Improved Customer Service and Operational Effectiveness
Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of business applications software, and Tata Motors (NYSE:TTM), India's largest and only fully integrated auto maker, today announced that Tata has deployed Siebel Automotive to enhance customer service, strengthen dealer relationships, and improve operational efficiency and effectiveness. Currently in use by 500 sales and service personnel, the Siebel customer relationship management (CRM) solution is expected to be deployed to Tata Motors' entire network of 250 dealer organizations in India by the end of 2005, with more than 1,600 locations and 10,000 sales and service executives expected to use Siebel Automotive.
"Siebel Automotive is helping us become truly customer-centric, since we can draw upon real-time, centralized customer and vehicle data and respond better to our customer and dealer needs," said Mr. K. R. Sreenivasan, Head, CRM and Dealer Management System, Tata Motors. "Within the first year of implementing the Siebel solution, we have seen improvements in customer satisfaction and revenue and operating cost reductions through productivity improvements, and these benefits are expected to increase further over time."
Tata Motors is the world's fifth-largest medium and heavy commercial vehicle manufacturer and produces more than 150 commercial vehicle models with a range of light, medium, to heavy-duty trucks, buses, and tractor-trailers. Tata Motors, a flagship company of the Tata Group, has revenues of more than U.S.$ 3.5 billion (FY 2003-04) and is the second-largest player in the domestic passenger car market in India. Tata Motors works through a network of dealers located across the country to sell its vehicles. In recent years, this number has expanded by 50 percent to its current pool of 250 dealer organizations.
The Siebel CRM solution will enable Tata Motors to gather feedback on products to improve design or manufacturing quality as well as measure the effectiveness of marketing campaigns and programs. Tata Motors selected Siebel Automotive because the solution offered the company the robust partner management capabilities needed for its large dealer network. In addition, Tata Motors liked the solution's zero-footprint Web-based architecture and user-friendly interface -- critical to support thousands of salespeople with various skill levels. The ease of integration between Siebel Automotive and Tata Motors' dealer management and ERP systems was also a critical factor in the company's decision process. Tata Motors has already seen improvements in a number of areas, including:
Tata Motors is currently in the first part of a three-phase deployment. Once the current phase is completed, the company plans to deploy marketing, call center, business analytics, and captive finance modules. This will allow Tata Motors to better understand customer needs and requirements, improve its responsiveness to service requests and problem resolution, initiate more proactive contacts with customers, add support for new products and services, and streamline dealer financing processes. Ultimately, Tata Motors intends to create an open portal for customer self-service, enabling car buyers to manage product configuration and place orders online.
"The cyclical nature of automotive demand, together with competition from new entrants in the market, has made it difficult for automotive companies to achieve their growth and globalization goals," said John Gray, General Manager, Automotive, Siebel Systems. "By enabling Tata Motors to manage, synchronize, and coordinate interactions with its dealers and customers, Siebel Automotive provides the company with an ideal platform for getting closer to its customers while strengthening its position as a world-class automotive brand."
Siebel Automotive, a comprehensive suite of business applications, provides a single, 360-degree view of the customer to all who need it; facilitates coordination between Tata and its dealers; and enables Tata to track each vehicle throughout its life cycle. Siebel Automotive has been closely integrated with a wide array of back-office applications, including applications for inventory management, fulfillment, and parts location. Pricing and tax calculations can be adjusted for each dealer's requirements. In addition, comprehensive sales and reporting functionality built into Siebel Automotive enables Tata to distribute sales targets to its dealers and roll up sales numbers across the country.
Siebel Systems pioneered the industry-specific application model and today delivers 23 industry applications and more than 100 industry-specific solution sets. These solutions, which include Siebel Automotive, enable companies to establish a single, enterprise-wide view of their customers and execute key customer-facing business processes more efficiently and effectively. For more information on Siebel Automotive, please visit www.siebel.com/automotive.
About Siebel Systems
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.
For more information on Siebel Systems solutions and services, please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand Solutions -- http://www.crmondemand.com; Industry CRM -- http://www.siebel.com/industry-crm; Call Center and Service -- http://www.siebel.com/call-center; Sales Force Automation -- http://www.siebel.com/sales-force-automation; Marketing Automation -- http://www.siebel.com/marketing-automation; Business Intelligence -- http://www.siebel.com/business-intelligence; Integration Solutions -- http://www.siebel.com/integration-solutions; CRM Services -- http://www.siebel.com/crm-services.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
--30--NJ/sf*
Business Editors/High-Tech Writers
SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 26, 2005--
Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of business applications software, and Tata Motors (NYSE:TTM), India's largest and only fully integrated auto maker, today announced that Tata has deployed Siebel Automotive to enhance customer service, strengthen dealer relationships, and improve operational efficiency and effectiveness. Currently in use by 500 sales and service personnel, the Siebel customer relationship management (CRM) solution is expected to be deployed to Tata Motors' entire network of 250 dealer organizations in India by the end of 2005, with more than 1,600 locations and 10,000 sales and service executives expected to use Siebel Automotive.
"Siebel Automotive is helping us become truly customer-centric, since we can draw upon real-time, centralized customer and vehicle data and respond better to our customer and dealer needs," said Mr. K. R. Sreenivasan, Head, CRM and Dealer Management System, Tata Motors. "Within the first year of implementing the Siebel solution, we have seen improvements in customer satisfaction and revenue and operating cost reductions through productivity improvements, and these benefits are expected to increase further over time."
Tata Motors is the world's fifth-largest medium and heavy commercial vehicle manufacturer and produces more than 150 commercial vehicle models with a range of light, medium, to heavy-duty trucks, buses, and tractor-trailers. Tata Motors, a flagship company of the Tata Group, has revenues of more than U.S.$ 3.5 billion (FY 2003-04) and is the second-largest player in the domestic passenger car market in India. Tata Motors works through a network of dealers located across the country to sell its vehicles. In recent years, this number has expanded by 50 percent to its current pool of 250 dealer organizations.
The Siebel CRM solution will enable Tata Motors to gather feedback on products to improve design or manufacturing quality as well as measure the effectiveness of marketing campaigns and programs. Tata Motors selected Siebel Automotive because the solution offered the company the robust partner management capabilities needed for its large dealer network. In addition, Tata Motors liked the solution's zero-footprint Web-based architecture and user-friendly interface -- critical to support thousands of salespeople with various skill levels. The ease of integration between Siebel Automotive and Tata Motors' dealer management and ERP systems was also a critical factor in the company's decision process. Tata Motors has already seen improvements in a number of areas, including:
| -- | Improved demand forecasting, planning, logistics management, and inventory management |
| -- | Overall reduction in quality-related costs due to faster product performance feedback |
| -- | Improved workflow and escalation of customer grievances for faster resolution |
| -- | Increased revenue growth from both higher vehicle sales and a rise in the company's after-sales parts business |
Tata Motors is currently in the first part of a three-phase deployment. Once the current phase is completed, the company plans to deploy marketing, call center, business analytics, and captive finance modules. This will allow Tata Motors to better understand customer needs and requirements, improve its responsiveness to service requests and problem resolution, initiate more proactive contacts with customers, add support for new products and services, and streamline dealer financing processes. Ultimately, Tata Motors intends to create an open portal for customer self-service, enabling car buyers to manage product configuration and place orders online.
"The cyclical nature of automotive demand, together with competition from new entrants in the market, has made it difficult for automotive companies to achieve their growth and globalization goals," said John Gray, General Manager, Automotive, Siebel Systems. "By enabling Tata Motors to manage, synchronize, and coordinate interactions with its dealers and customers, Siebel Automotive provides the company with an ideal platform for getting closer to its customers while strengthening its position as a world-class automotive brand."
Siebel Automotive, a comprehensive suite of business applications, provides a single, 360-degree view of the customer to all who need it; facilitates coordination between Tata and its dealers; and enables Tata to track each vehicle throughout its life cycle. Siebel Automotive has been closely integrated with a wide array of back-office applications, including applications for inventory management, fulfillment, and parts location. Pricing and tax calculations can be adjusted for each dealer's requirements. In addition, comprehensive sales and reporting functionality built into Siebel Automotive enables Tata to distribute sales targets to its dealers and roll up sales numbers across the country.
Siebel Systems pioneered the industry-specific application model and today delivers 23 industry applications and more than 100 industry-specific solution sets. These solutions, which include Siebel Automotive, enable companies to establish a single, enterprise-wide view of their customers and execute key customer-facing business processes more efficiently and effectively. For more information on Siebel Automotive, please visit www.siebel.com/automotive.
About Siebel Systems
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.
For more information on Siebel Systems solutions and services, please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand Solutions -- http://www.crmondemand.com; Industry CRM -- http://www.siebel.com/industry-crm; Call Center and Service -- http://www.siebel.com/call-center; Sales Force Automation -- http://www.siebel.com/sales-force-automation; Marketing Automation -- http://www.siebel.com/marketing-automation; Business Intelligence -- http://www.siebel.com/business-intelligence; Integration Solutions -- http://www.siebel.com/integration-solutions; CRM Services -- http://www.siebel.com/crm-services.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
--30--NJ/sf*
CONTACT: Siebel Systems Kortney Oliver, 650-477-6293 email: kortney.oliver@siebel.com or Text 100 Public Relations Jacinta Paul, 65 6557 2717 email: jacintap@text100.com.sg
KEYWORD: CALIFORNIA INDIA INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING AUTOMOTIVE SOFTWARE PRODUCT SOURCE: Siebel Systems, Inc.
Copyright Business Wire 2005
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