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18.04.2005 09:02:00
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Tessiture Pietro Radici Increases Sales Pipeline Opportunities by 50 P
Tessiture Pietro Radici Increases Sales Pipeline Opportunities by 50 Percent in 12 Months Using Siebel CRM Professional Edition Italian Fabrics Manufacturer Also Uses Unified Customer View to Convert Twice as Many Prospects Into Closed Sales Deals
Siebel Systems, Inc. (NASDAQ:SEBL), the leading provider of customer-facing solutions, today announced at Siebel User Week 2005, Barcelona, that Tessiture Pietro Radici ("Radici") has increased the number of opportunities in its sales pipeline by 50 percent in 12 months using Siebel CRM Professional Edition. During the same period, 20 percent of these prospects were converted into closed sales deals, compared to 10 percent previously. Italian company Radici manufactures yarns for artificial grass and nonwoven fabrics for industrial, civil, and domestic applications. The company has deployed Siebel Systems' CRM solution designed for small and medium-sized businesses to 30 employees to create a single, comprehensive view of more than 3,000 customers.
"Siebel Professional Edition enables Tessiture Pietro Radici to manage customer relationships in a structured manner, stimulating the collaboration between different corporate functions. It has enabled us to eliminate duplicate contacts and provide consistent information on the entire main pre- and after-sale activities for every single customer and negotiation," said Davide Orabona, IT Business Applications Manager, RadiciGroup. "One of the main reasons for choosing this cost-effective, flexible CRM solution is that it offers a seamless migration path to Siebel's enterprise CRM solutions, should we later need additional functionality."
Tessiture Pietro Radici manufactures specialist yarns, polypropylene fabrics, and nonwoven fabrics. The company, with 130 employees and revenues of $43 million (2004), is a division of RadiciGroup, a multinational organization operating in various economic sectors, including chemical, plastics, manmade fibers, and textiles. Radici deployed Siebel CRM Professional Edition to unify customer information. Until now, the company's sales, marketing, and service teams relied on multiple, disconnected sources of customer information. Owing to this fragmented customer view, the company struggled to segment customers, effectively target prospects, and develop sales quotes and orders. Additionally, the effectiveness of Radici's samples management and marketing campaign development and execution were also undermined.
Siebel CRM Professional Edition places the customer at the center of Radici's business. The single, complete customer view means that the company's sales, marketing, and service employees now share an accurate, detailed, near real-time view of each and every customer. The sales team can now effectively segment multiple groups of customers, quickly generate detailed sales quotations and offers, and maintain efficient fabrics samples management. Besides increasing sales effectiveness, Radici has also eliminated duplicate sales contacts using Siebel CRM Professional Edition.
Siebel CRM Professional Edition enables the marketing team to track contacts across the business relationship life cycle. Marketing professionals can manage and update mailing lists; coordinate and develop closely targeted, multichannel marketing campaigns; and evaluate the investment return on marketing activities -- such as levels of participation in trade fairs and exhibitions. When a customer contacts the after-sales support team using his or her preferred channel of communication, the team also uses the shared, unified view of each customer to quickly and efficiently resolve service inquiries. This results in increased customer service, satisfaction, and loyalty.
Commenting on the improved marketing campaign effectiveness, Adriana Poli, CRM Marketing Manager, RadiciGroup, said, "Siebel CRM Professional Edition ensures the end-to-end tracking of business contacts and offers the opportunity to evaluate the return on marketing activities -- such as participation in trade fairs and exhibitions, and the organization of those events."
About Siebel CRM Professional Edition
Siebel CRM Professional Edition is Siebel Systems' on premise sales, marketing, and service solution for small and medium-sized businesses (SMBs) that prefer to maintain control of their hardware and applications on-site. With best-in-class CRM functionality provided in easy-to-deploy modules, Siebel CRM Professional Edition provides highly configurable, extended CRM functionality through its powerful customization and integration tools, enabling organizations to choose the specific CRM capabilities they need to run their business. Moreover, with its unique, extensible design, Siebel CRM Professional Edition can be adapted and expanded with additional modules to meet an organization's growing needs. In addition, the product offers a seamless migration path to Siebel enterprise applications and can be deployed in conjunction with Siebel CRM OnDemand, providing SMBs with multiple ways to deliver world-class CRM functionality. To learn more about Siebel CRM Professional Edition, please visit http://www.siebel.com/smb/solutions.shtm.
About Siebel Systems
Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel Systems provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.
For more information on Siebel Systems solutions and services, please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand Solutions -- http://www.crmondemand.com; Industry CRM -- http://www.siebel.com/industry-crm; Call Center & Service -- http://www.siebel.com/call-center; Sales Force Automation -- http://www.siebel.com/sales-force-automation; Marketing Automation -- http://www.siebel.com/marketing-automation; Business Intelligence -- http://www.siebel.com/business-intelligence; Integration Solutions -- http://www.siebel.com/integration-solutions; CRM Services -- http://www.siebel.com/crm-services.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
--30--NJ/sf*
Business Editors/High-Tech Editors
BARCELONA, Spain--(BUSINESS WIRE)--April 18, 2005--
Siebel Systems, Inc. (NASDAQ:SEBL), the leading provider of customer-facing solutions, today announced at Siebel User Week 2005, Barcelona, that Tessiture Pietro Radici ("Radici") has increased the number of opportunities in its sales pipeline by 50 percent in 12 months using Siebel CRM Professional Edition. During the same period, 20 percent of these prospects were converted into closed sales deals, compared to 10 percent previously. Italian company Radici manufactures yarns for artificial grass and nonwoven fabrics for industrial, civil, and domestic applications. The company has deployed Siebel Systems' CRM solution designed for small and medium-sized businesses to 30 employees to create a single, comprehensive view of more than 3,000 customers.
"Siebel Professional Edition enables Tessiture Pietro Radici to manage customer relationships in a structured manner, stimulating the collaboration between different corporate functions. It has enabled us to eliminate duplicate contacts and provide consistent information on the entire main pre- and after-sale activities for every single customer and negotiation," said Davide Orabona, IT Business Applications Manager, RadiciGroup. "One of the main reasons for choosing this cost-effective, flexible CRM solution is that it offers a seamless migration path to Siebel's enterprise CRM solutions, should we later need additional functionality."
Tessiture Pietro Radici manufactures specialist yarns, polypropylene fabrics, and nonwoven fabrics. The company, with 130 employees and revenues of $43 million (2004), is a division of RadiciGroup, a multinational organization operating in various economic sectors, including chemical, plastics, manmade fibers, and textiles. Radici deployed Siebel CRM Professional Edition to unify customer information. Until now, the company's sales, marketing, and service teams relied on multiple, disconnected sources of customer information. Owing to this fragmented customer view, the company struggled to segment customers, effectively target prospects, and develop sales quotes and orders. Additionally, the effectiveness of Radici's samples management and marketing campaign development and execution were also undermined.
Siebel CRM Professional Edition places the customer at the center of Radici's business. The single, complete customer view means that the company's sales, marketing, and service employees now share an accurate, detailed, near real-time view of each and every customer. The sales team can now effectively segment multiple groups of customers, quickly generate detailed sales quotations and offers, and maintain efficient fabrics samples management. Besides increasing sales effectiveness, Radici has also eliminated duplicate sales contacts using Siebel CRM Professional Edition.
Siebel CRM Professional Edition enables the marketing team to track contacts across the business relationship life cycle. Marketing professionals can manage and update mailing lists; coordinate and develop closely targeted, multichannel marketing campaigns; and evaluate the investment return on marketing activities -- such as levels of participation in trade fairs and exhibitions. When a customer contacts the after-sales support team using his or her preferred channel of communication, the team also uses the shared, unified view of each customer to quickly and efficiently resolve service inquiries. This results in increased customer service, satisfaction, and loyalty.
Commenting on the improved marketing campaign effectiveness, Adriana Poli, CRM Marketing Manager, RadiciGroup, said, "Siebel CRM Professional Edition ensures the end-to-end tracking of business contacts and offers the opportunity to evaluate the return on marketing activities -- such as participation in trade fairs and exhibitions, and the organization of those events."
About Siebel CRM Professional Edition
Siebel CRM Professional Edition is Siebel Systems' on premise sales, marketing, and service solution for small and medium-sized businesses (SMBs) that prefer to maintain control of their hardware and applications on-site. With best-in-class CRM functionality provided in easy-to-deploy modules, Siebel CRM Professional Edition provides highly configurable, extended CRM functionality through its powerful customization and integration tools, enabling organizations to choose the specific CRM capabilities they need to run their business. Moreover, with its unique, extensible design, Siebel CRM Professional Edition can be adapted and expanded with additional modules to meet an organization's growing needs. In addition, the product offers a seamless migration path to Siebel enterprise applications and can be deployed in conjunction with Siebel CRM OnDemand, providing SMBs with multiple ways to deliver world-class CRM functionality. To learn more about Siebel CRM Professional Edition, please visit http://www.siebel.com/smb/solutions.shtm.
About Siebel Systems
Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel Systems provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.
For more information on Siebel Systems solutions and services, please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand Solutions -- http://www.crmondemand.com; Industry CRM -- http://www.siebel.com/industry-crm; Call Center & Service -- http://www.siebel.com/call-center; Sales Force Automation -- http://www.siebel.com/sales-force-automation; Marketing Automation -- http://www.siebel.com/marketing-automation; Business Intelligence -- http://www.siebel.com/business-intelligence; Integration Solutions -- http://www.siebel.com/integration-solutions; CRM Services -- http://www.siebel.com/crm-services.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
--30--NJ/sf*
CONTACT: Siebel Systems, Inc. Cecilia Denny, 650-477-5861 Cecilia.denny@siebel.com
KEYWORD: CALIFORNIA ITALY SPAIN INTERNATIONAL EUROPE INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING SOFTWARE PRODUCT SOURCE: Siebel Systems, Inc.
Copyright Business Wire 2005
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