Tiger Electronics Headlines the Holiday Season with an Innovative, Stylish and Music-Friendly Line of Tween Lifestyle Electronics

With a focus on music, innovation, style, and that elusive ‘cool factor,’ Hasbro, Inc.’s (NYSE: HAS) Tiger Electronics today unveiled its fall 2007 product lineup to New York area media at a private, hands-on event. Held at the Gibson Guitar Showroom in New York - formerly known as The Hit Factory, a legendary recording studio - the venue was the perfect setting to display Tiger Electronics’ hits in the making. The brand has earned a reputation over the years for identifying and bringing to market some of the hottest tech toys for kids. From the POWER TOUR Electric Guitar, an authentic-sounding Gibson replica type guitar featuring touch sensors instead of strings that teaches tweens to play real rock songs and TOOTHTUNES, the toothbrush that encourages kids to brush by playing two minutes of music, to NET JET, an instant-play online game system, Tiger Electronics offers a wide array of products designed for today’s tech savvy, music oriented, on-the-go kid. "Tiger Electronics has the ability to bring to market exactly what kids want – a really cool, affordable product line that addresses a tween’s desire for music, technology and lifestyle products designed and made just for them,” said Sharon John, general manager, Tiger Electronics. "As we approach the holiday season, Tiger Electronics is focused on reaching tweens through a wide assortment of marketing programs that touch their lives through the variety of media vehicles that they engage with daily.” Highlights for holiday 2007 include: POWER TOUR Electric Guitar (Ages 10 years & up; Approximate retail price: $69.99) ROCK STARTS HERE! With the POWER TOUR Electric Guitar, guitar fans can learn to pound out power cords, shred leads and rock right out of the box! Featuring four different modes – ‘jam,’ ‘learn,’ ‘band’ and ‘speaker’ - music enthusiasts can choose to learn how to play the 12 pre-loaded songs or plug in an MP3 player and jam along to their favorite playlist. When a pre-loaded song is selected, tweens simply follow along to the lights - the POWER TOUR Electric Guitar will ‘light’ the way to where fingers should be placed so tweens can play at their own speed, hitting the right notes at the right time. As players learn, they can select from rock songs of increasing difficulty, and even change the guitar’s sound to ‘metal,’ ‘punk,’ ‘digital,’ or ‘indie.’ Featuring authentic guitar sounds and classic "Gibson” shape and styling, the POWER TOUR Electric Guitar boasts lots of really cool guitar features including strum bar, palm mute bar, input/output jacks, touch sensors, LED lights and dual function knobs. Tweens have never rocked this hard, this easy! Four "AA” batteries are required but not included. TOOTHTUNES (Approximate Retail Price: $9.99; Three AAA batteries are included) TOOTHTUNES, the revolutionary toothbrush from Tiger Electronics, features proprietary technology that encourages people of all ages to brush for two minutes – the amount of time generally recommended by dentists. Only TOOTHTUNES features patented Denta-Mandibular Sound Transmission technology which transmits music vibrations from the bristles, through the teeth, to the inner ear. Users hear two minutes of the hottest music from some of today’s biggest stars which keeps them brushing. Since its launch in February 2007, over 3 million TOOTHTUNES toothbrushes have been sold. To launch TOOTHTUNES, Hasbro has formed a strategic relationship with today’s top record labels including Interscope Records, Hollywood Records, Walt Disney Records, EMI-Capital Records, Sony BMG and Universal Music Group. There are over 25 TOOTHTUNES toothbrushes currently available, including titles from the following artists and soundtracks: Black Eyed Peas, KISS, Queen, Hilary Duff, Kelly Clarkson, Miley Cyrus as "Hannah Montana,” Cheetah Girls, High School Musical, Corbin Bleu, Vanessa Hudgens, Ashley Tisdale, Transformers, Star Wars, Rebelde. MIO PUP (Ages 6 years & up; Approximate Retail Price: $49.99) Make friends with MIO PUP, an adorable, emotive and interactive friend for girls ages six to nine. As girls pet, hold and speak to MIO PUP the adorable pal will respond with lights, sounds, music and its expressive and colorful ‘emoto-tronic’ eyes. Using over 100 different ‘eye-cons’ MIO PUP communicates its feelings and moods including happiness, surprise, hunger and love. Just like a real pet, the MIO PUP companion can walk and enjoys being touched and held. MIO PUP will move in specific ways to show its friends how it feels or if it needs something. As girls pet MIO PUP’s head, colorful LEDs will trace their fingers encouraging them to pet and interact with MIO PUP some more. MIO PUP loves to be tickled under its chin and stroked along its back. A sensitive creature, MIO PUP will wiggle its cute little tail and ears in response. Girls will love to share their secrets with MIO PUP as it listens and babbles back in its own special language. The MIO PUP interactive companion will also sing and play music to let its friends know it’s happy and in a good mood. When the MIO PUP interactive companion gets hungry, girls can ‘feed’ it a special bone. MIO PUP requires four AA batteries which are included. I-DOG AMP’D (Ages 6 years & up; Approximate Retail Price: $49.99; Available October 2007) Never have you heard I-DOG like this! The sleek and stylish I-DOG AMP’D Interactive Music Companion features stereo sound so music lovers can really turn it up. Users simply plug I-DOG AMP’D into the headphone jack of any hand-held music player and music will broadcast through the built-in speakers located in its back and belly. This palm-sized pooch loves to gets its groove on. Whether it’s plugged into a portable music player or is sitting near a stereo, when it hears music I-DOG AMP’D interactive music companion will tap its paw to the tune, bob its head to the beat, swish its ears and wag its tail to the rhythm of your favorite songs. In addition to its new moves, I-DOG AMP’D features the signature array of colorful LEDs located on its face which will light up as it grooves along to the music. Users can press I-DOG AMP’D’s tail to adjust the volume of the music. I-DOG AMP’D is compatible with most portable music devices (not included) and comes complete with a dual jack. Three AA batteries are included. NET JET (Ages 6 years & up; Approximate retail price: controller and demo key $24.99, feature game keys $14.99) NET JET, an instant online casual game system from Tiger Electronics, offers tweens a power-packed system of 40 wildly fun and challenging online games in a "gated” environment that is free of banner and pop-up ads. NET JET is designed to give kids quick, easy access to a diverse lineup of engaging online games experience with titles such as SUPER SOAKER Water Fight, Marble Blast XP and MISSION PAINTBALL. The NET JET system is comprised of two main components—the controller, which means kids don’t need a keyboard to play NET JET games, and the game keys, which unlock the content library. Kids simply plug the NET JET system controller into a computer USB port, insert a game key and are instantly launched into the online game experience of their choice. There are 10 "Feature” game keys that can be purchased at retail. For each Feature game key purchased players can select three "Choice” games from a list of 30 and add them to their key at no additional cost. BEATMIX BUMBLEBEE (Ages 8 & up; Approximate Retail Price $39.99) BEATMIX BUMBLEBEE is the TRANSFORMERS robot for your tunes! Its built-in music speaker "speaks” music and its beat builder dances to each new rhythm! In a twist of customized cool, BEATMIX BUMBLEBEE takes your tunes and plays them back to you with effects and sounds from the new TRANSFORMERS movie! Touch BEATMIX BUMBLEBEE to mix new music, or pose its arms and sit back to watch it dance to different sound effects: it’s MORE THAN MEETS THE EAR! BEATMIX BUMBLEBEE works with most music devices. Plus it easily connects to any standard headphone jack on a variety of audio devices with the included plug cable. DREAM LIFE SUPERSTAR™ –TV Game with Wireless Remote (Approximate Retail Price $39.99; Ages 8 years & up; Available: Fall 2007) Most young girls can only dream of living like a celebrity …now they can simply plug the DREAM LIFE SUPERSTAR game into a TV and be whisked away to a land of fame, fortune, and fabulous adventures. DREAM LIFE SUPERSTAR allows girls to act out their aspirations offering the opportunity to explore six superstar life dreams: Movie Star, Diva, Fashion Designer, Sports Star, Reality TV Show Star and Writer. Game play allows girls to choose from a variety of lifestyle options to define who they are and who they would like to be. Enjoying life as a VIP in a variety of upscale and trendy locations, girls will delight in the exciting experiences unavailable to them in real life - fans, photo ops, exclusive invites and more! DREAM LIFE SUPERSTAR also features a virtual scrapbook where girls can customize snapshots of their DREAM LIFE SUPERSTAR memories and special moments during their journey to stardom! Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.