TopGolf Game Centers Begin Marketing Partnership With Callaway Golf Company

Golf Entertainment International Limited, the exclusive licensee for TopGolf Game Centers in the United States, announced today that it has entered into a Preferred Partner Agreement with Callaway Golf Company, one of the world’s leading golf equipment companies. Pursuant to the arrangement, GEI has granted Callaway Golf preferred marketing and promotion rights at its TopGolf Game Centers. Rick Grogan, Executive Chairman of GEI, commented, "We are delighted that the company that revolutionized golf club design, Callaway Golf, has teamed up with the company seeking to revolutionize how people play the game, Golf Entertainment International. Our TopGolf technology is an idea with global potential. The game meets the needs of both the serious golfer and the complete novice, and a TopGolf facility is a place of fun and entertainment as well as instruction and learning! Our association with Callaway Golf will enhance our customers’ experience, and surely will provide Callaway Golf with a new route and important access to many new customers as we roll out TopGolf across America.” Callaway Golf has also made a minority investment in GEI. TopGolf Game Centers provide a real golf experience with revolutionary technology that lets players of all skill levels compete while also offering highly accurate and useful shot feedback. The hub of a TopGolf Game Center is an all weather golf driving facility with covered and heated bays, constructed with proprietary TopGolf targets ranging in distance from 20 to 240 or more yards. The high quality golf balls used at the Centers incorporate proprietary I.D. Ball System technology that provides the golfer with instant and accurate yardage on each shot to a target. The I.D. Ball System also permits the golfer to play a unique and fun point-scoring game where points are automatically awarded based on a combination of distance and accuracy. TopGolf Game Centers offer mini-golf facilities, chipping and putting practice areas, food and beverage service, golf instruction, and pro shop facilities including custom fitting. Golfers of all abilities, from beginners to experts, find these facilities to be a fun way to play real golf or practice in an environment where every shot is measured and counted. For more information, go to www.topgolf.com. "We strongly believe that the TopGolf concept is a very innovative way to both attract new players to the game of golf while also giving serious golfers another exciting forum in which they can pursue their passion,” said George Fellows, President and CEO of Callaway Golf. "TopGolf will attract those existing players who want to practice with a purpose using revolutionary technology that gives them instant feedback on their shots, and will also attract those golfers who want to play a game where they can match their golf skills against other golfers, but don’t have the time to go to the golf course and play a full round.” Callaway Golf Company (NYSE:ELY), with headquarters in Carlsbad, California, is the world’s largest manufacturer of golf clubs and a leading manufacturer of golf balls. A global company with more than 3,500 worldwide employees, Callaway Golf has subsidiaries in Japan, Europe, Korea, Canada and Australia and does business in more than 70 countries. For nearly a quarter century, Callaway Golf has designed, created and marketed golf products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Top-Flite®, Odyssey® and Ben Hogan® brands. For more information visit www.callawaygolf.com. Golf Entertainment International with offices in London, UK, and Washington, DC, was established in 2004 as an Operating Company to roll out the TopGolf concept in the USA and other territories around the world. Its first US site opened in Alexandria VA in July 2005 and further sites in Dallas and Chicago are currently under development. For more information visit www.topgolfusa.com.