29.04.2008 20:25:00
|
UPS to Ride with Big Brown
"Big Brown” is
jumping on Big Brown.
UPS (NYSE:UPS) today announced a sponsorship that will send the UPS
colors off with jockey Kent Desormeaux aboard favorite Big Brown in the
2008 running of the Kentucky Derby at Churchill Downs.
Big Brown, owned by IEAH Stables and Paul Pompa Jr., enters the 134th
edition of the Derby undefeated after a five-length win in the Florida
Derby at Gulfstream Park. The sponsorship is a logical one for UPS since
Pompa named the colt after the company. As the owner of the Truck-Rite
Corp. in Brooklyn, N.Y., Pompa was so happy after renewing a contract
with UPS Freight in 2007 that he celebrated by naming his newly
purchased thoroughbred Big Brown.
"Having UPS riding with us on Saturday is a
tremendous honor and we look forward to cheering on our horse in one of
the greatest sporting events in the world,”
said Richard Schiavo, co-president and CEO of International Equine
Acquisitions Holdings, Inc., which owns IEAH Stables.
With support from UPS, Desormeaux hopes to win the Kentucky Derby in
what will be just the fourth career start for Big Brown, a feat that hasn’t
been matched since the filly Regret won the 1915 Kentucky Derby in her
fourth career start. A two-time Kentucky Derby winner himself,
Desormeaux is no stranger to the pressure of racing a Derby favorite.
The man who will wear UPS-branded pants during the Kentucky Derby this
Saturday raced 2000 Derby favorite Fusaichi Pegasus to the win, breaking
a 21-year drought for Derby favorites.
"This horse is a major talent and possibly the
best horse I’ve ever ridden,”
Desormeaux said of Big Brown. "Riding with UPS
is a perfect fit and we’re definitely looking
to let everyone ‘See What Big Brown Can Do
For You’ on the racetrack.”
Big Brown won his first race by more than 12 lengths on Sept. 3, 2007,
at New York’s Saratoga Race Course, then
followed that with another impressive 12-length allowance victory at
Gulfstream Park on March 5. He won the Florida Derby on March 29.
UPS became the Official Delivery Company of the National Thoroughbred
Racing Association (NTRA) in 2006. The company created the "Off
to the Races Delivered by UPS” program in
2007 to link its NASCAR sponsorships with its association with Churchill
Downs and the Kentucky Derby.
UPS continued the "Off to the Races”
program in 2008, including a special paint scheme on the #44 UPS Toyota
that was raced by driver David Reutimann in the Aaron’s
499 at Talladega Superspeedway last weekend.
Reutimann will appear at Churchill Downs on Wednesday as part of the
sweepstakes program. He will be joined by car owner Michael Waltrip and
teammate Dale Jarrett for the festivities, including a race sponsored by
UPS. All three drivers will participate in the trophy presentation as
well as an autograph session. Later in the day, Jarrett and Desormeaux
will participate in the live ESPN broadcast of the annual Kentucky Derby
post position draw to provide insight into Big Brown’s
Derby chances.
As part of the "Off to the Races”
program, UPS awarded one lucky winner and a guest trips to both the
NASCAR Sprint Cup Series race in Talladega and the Kentucky Derby.
Sweepstakes winner Tim Bloodgood of New York attended the Aaron’s
499 last weekend and will travel to Louisville this weekend to watch
Desormeaux race Big Brown in the 134th Kentucky
Derby.
"UPS had a very hard time convincing Dale
Jarrett to ‘race the truck’
and we knew we’d never get him on a
thoroughbred,” said Ron Rogowski, director of
sponsorship for UPS. "So this is exciting to
have a winning jockey with a track record on a horse that honors the
color brown.”
Headquartered in Atlanta, Ga., UPS is the world's largest package
delivery company and a global leader in supply chain services. Each day,
the UPS pit crew of more than 425,000 dedicated employees delivers to
more than 200 countries and territories worldwide. UPS is the owner of
the trademarks "Brown,” "Big Brown” and "What
Can Brown Do For You?” Use of these marks for
limited purposes is obtained by written permission. For more
information, log onto www.racing.ups.com.
To get UPS news direct, visit pressroom.ups.com/RSS.
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