Why Lululemon's Battle With Costco Could Make or Break Its Stock

This is how it happens. You see a product you want, but you don't want to spend the money to buy the real thing, so you find an imitation version somewhere else. Typically, it's not the same quality, but the trade-off is worth it.This dynamic has been at play with athleisure brand Lululemon (NASDAQ: LULU) and Costco (NASDAQ: COST), but a new lawsuit could ultimately put an end to price-conscious Costco shoppers getting deals on Lululemon knockoffs.Time will tell how this lawsuit will play out, but considering Lululemon's struggles lately, the impact of a potential ruling could have an outsized effect on the business.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool