31.07.2007 10:00:00

Zenger Group Adds Xerox Nuvera 120 EA System to Digital Fleet to Meet Demand for High-Quality B&W Print Jobs

The Zenger Group – Printing Services Network has installed a Xerox Corporation (NYSE: XRX) Nuvera® 120 EA Digital Production System to keep up with growing client demand for high-quality black-and-white print jobs such as personalized letters and postcards, booklets and fliers. The full-service commercial printer and direct-mail provider is one of the first companies to install the 120 page-per-minute Xerox Nuvera 120 EA Digital Production System, powered by a Xerox FreeFlow® DocuSP® Print Server, which features new Emulsion Aggregation toner to provide offset-quality images and the ability to print on coated stock. "This system produces superb image quality on a broad range of paper, which enables us to bring in new business,” said Steve Zenger, president and CEO, The Zenger Group – Printing Services Network. "It is also very reliable – Xerox black-and-white products are rock solid, the tanks of the industry.” According to Zenger, two key factors figured into the decision to purchase the digital system: Image quality – EA Toner is Xerox's patented chemically grown toner. It has extremely small particles, resulting in a smooth, consistent offset matte finish with sharper details and images than traditional toner. Zenger notes that the image quality of the system opens the door to adding richer content to black-and-white pieces. For example, clients are now including high-quality, detailed photos in otherwise text-heavy documents to grab a reader’s attention. Substrate flexibility – The Zenger Group produces many high-volume hybrid jobs – such as customized, direct-mail postcards – that are pre-printed offset, then run through a digital system to add personalized messaging. According to Zenger, the Xerox Nuvera EA 120 DPS was the only digital system that could quickly and effectively handle the heavy postcard stock. The Zenger Group exclusively uses Xerox digital technology, operating nearly a dozen pieces of Xerox equipment including seven black-and-white systems, a Xerox iGen3® 110 Digital Production Press, DocuColor® 6060 Digital Press and a DocuColor 240 Digital Printer/Copier. The range of innovative print jobs made possible with Xerox technology, combined with The Zenger Group’s traditional high-volume offset printing capabilities, creates an effective hybrid environment where the company can quickly react to changing client demands. "It’s very important for us to have a diverse product portfolio that delivers results that help our customers and improves our profits,” said Zenger. "We can adapt to any client need – short-run or high-volume, color or black-and-white. It’s why we’re so successful, and why our clients keep coming back.” The Zenger Group produces between two and three million black-and-white pages each month and expects that number to rise with the addition of the Xerox Nuvera EA 120 DPS. Color of money The Zenger Group has also seen its digital color business grow since installing the Xerox iGen3 press in December of 2005. The company produces more than 500,000 impressions per month on the press and is printing everything from full-color posters to personalized marketing pieces. For example, the company prints fundraising materials for a charity that supports impoverished countries. The charity, which wanted to increase correspondence to potential or actual donors, had been building hard-copy profiles of children available for sponsorship. They would manually print out a letter that described the child and country and literally paste a photo on to the page – a process that took weeks. The Zenger Group built a fulfillment system based around XMPie personalized printing software and the Xerox iGen3 press that lowered costs for the charity and reduced turnaround of the mailers to two days. The Zenger Group is a Xerox Premier Partner, and according to Zenger, the more than 600-member program has exposed the company to a rich potential client base. The Zenger Group has also participated in thought leadership campaigns to share best practices and industry knowledge with colleagues. About The Zenger Group The Zenger Group is a collection of five companies that work together to deliver managed solutions for graphic communications. The company has 65 employees in three facilities and 55,000 sq. ft. of production space. Its portfolio of services include: photography; electronic digital pre-press; small, medium and large offset printing; variable and print-on-demand digital printing; posterprints; and mailing. Customer Contacts: For more information about Xerox production systems and services, visit http://www.xerox.com/tr/products or call 800-ASK-XEROX. For more information about The Zenger Group – Printing Services Network, visit http://www.zenger.com. NOTE TO EDITORS: For more information on Xerox, visit www.xerox.com/news. XEROX®, iGen3®, Xerox Nuvera®, FreeFlow® and DocuSP® are trademarks of XEROX CORPORATION. DocuColor is used under license.

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