08.09.2011 22:16:00
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Calvin Klein Underwear Opens Freestanding Retail Store in Washington, D.C.
Calvin Klein Underwear, a division of The Warnaco Group, Inc. (NYSE: WRC) and Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE: PVH), announced today that Calvin Klein Underwear’s first freestanding retail store in Washington, D.C. is now open.
Located in historic Georgetown at 3207 M Street, N.W., the store offers a full range of Calvin Klein men's and women's underwear and sleepwear, in a welcoming, boutique environment. Like the brands’ other stores, the shop is focused on customer service and offers complimentary bra fittings to its customers.
The design aesthetic for Calvin Klein Underwear’s new Georgetown store follows the global concept for the brands’ signature store design. The space is defined by clean lines and has distinct men’s and women’s areas. The glass, white gloss, and mirror-polished stainless steel fixtures were designed exclusively for Calvin Klein Underwear stores and complement the store’s sleek, black glass walls. Custom stamped metal panels and a unique window treatment finish the sexy, sophisticated interior. Currently, the store showcases visuals of the new Calvin Klein Naked Glamour advertising campaign featuring Dutch supermodel Lara Stone, who was shot by renowned photographer, Patrick Demarchelier.
To celebrate Fashion’s Night Out 2011 this Thursday, September 8th, Jene Luciani, celebrity style expert and author of The Bra Book, will be at the store to provide custom one-on-one consultations throughout the evening. The celebration begins at 6:00pm and a limited number of signed copies of her book will be available as a special gift with purchase.
This opening represents the brands’ second freestanding store in the United States; Calvin Klein Underwear has a significant international retail presence. The other domestic location is located in the heart of Soho in New York City, which has recently undergone a full renovation.
The Warnaco Group, Inc., headquartered in New York, is a leading global apparel company engaged in the business of designing, sourcing, marketing and selling men’s, women’s and children’s sportswear and accessories, intimate apparel, and swimwear under such owned and licensed brands as Calvin Klein®, Speedo®, Chaps®, and Warner's® and Olga®. For more information, visit warnaco.com.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY. For more information, visit pvh.com.
EDITORIAL CREDIT: Calvin Klein Underwear
RETAIL CREDIT: Calvin Klein Underwear, 3207 M Street, N.W., Washington, D.C. 20007; Tel. +1-202-338-1010; Store hours: Monday – Saturday, 10:00am – 9:00pm; Sunday, 11:00am – 6:00pm
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