Dow Coating Materials Web Seminar Paints Clear Picture on Compliance with 2010 EU Directive

Paint formulators working toward compliance with the 2010 European volatile organic compound (VOC) reduction directive will be very interested in a free, seven-minute on-line presentation by Dr. Anne Koller of Dow Coating Materials, who describes the innovative performance and sustainability benefits of trim paints formulated using the new Primal™ HG-1000 based on Hydrotech™ technology. Available on demand, Dr. Koller’s overview includes flow and leveling comparisons, gloss characteristics, open time test results, interior and exterior yellowing resistance, durability, physical characteristics and other valuable information.

"Dr. Koller’s web seminar is designed to introduce the benefits of using Primal™ HG-1000 with our high-performance, environmentally advanced water-based Hydrotech™ technology for low-VOC, metal-drier free, decorative gloss trim coatings to paint formulators at their convenience,” said Giuseppe Santoro, marketing manager, Dow Coating Materials Europe. "At the end of the presentation, viewers will find a link for more information on all our Hydrotech™ paint and coatings solutions.”

Hydrotech™ technology can enable the formulation of paints that can exhibit less cracking and better overall durability. Coatings made using the new Primal™ HG-1000 binder are expected to be cobalt free, low-odour, free of alkyl phenyl ethoxylates (APEO), and require no special handling. Ideal for exterior paints where durability is paramount, all Hydrotech™ technology formulations are low-VOC, which helps maintain better air quality during application while reducing emissions during curing. Formulations made using Primal™ HG-1000 binder also clean up with water, eliminating the need for cleaning products containing high-VOC mineral spirits.

For more on Hydrotech Technology: go.rohmhaas.com/Hydrotech

About Dow Coating Materials

Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business. For more information, visit us @ http://www.dow.com/coating

About Dow

Dow is a diversified chemical company that combines the power of science and technology with the "Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.4 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to "Dow” or the "Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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