GE/NBC Universal’s Peacock Equity Fund Invests in BlogHer

Peacock Equity, a joint investment fund of GE Capital’s Media, Communications & Entertainment business and NBC Universal, today announced it has participated in a $7MM investment round for BlogHer, a leading participatory news, entertainment and information network for women online, along with two other investors.

Founded in 2005, BlogHer now reaches more than 14 million unique monthly visitors. The new capital will be used to improve tools offered to the women in BlogHer’s community, both on BlogHer.com and in its publishing network, as well as to make further investments in research and advertising technology.

The investment is Peacock Equity’s second investment in BlogHer. Last summer, BlogHer became a strategic partner with iVillage, which gave the NBC unit access to BlogHer's network of 2,500 blogs that reach an audience that is 95% women, along with promotional opportunities across its female audience.

"The iVillage/BlogHer relationship has been completely synergistic,” said Lauren Zalaznick, president of NBC Universal’s Women and Lifestyle Entertainment Networks. "Women are coming to online social communities in record numbers. Together, our 23 million unique users’ powerful combined reach drives traffic across both our properties and has created additional opportunities for advertisers to connect with our highly engaged female audience.”

"Despite the uncertain economic climate, we are actively investing in great companies like BlogHer that make good strategic sense for NBCU and also represent tremendous growth platforms for GE Capital’s Media, Communications & Entertainment business”, said Tom Byrne, managing director and group head, Peacock Equity Fund.

Current and previous Peacock Equity investments include Adify, EveryZing, Bigpoint, Healthline, 4INFO, Trion World Network and Loomia.

About Peacock Equity Fund

Peacock Equity is a $250 million global capital fund jointly managed by GE Capital’s Media, Communications & Entertainment business and NBC Universal. Introduced in April 2007, the fund focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms. www.PeacockEquity.com

About BlogHer

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer is the leading participatory news, entertainment and information network for women online and creates opportunities for its members via a community hub (http://blogher.com), annual conferences and an publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer is a strategic partner with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen. BlogHer’s investors include Venrock, GE/NBCU’s Peacock Equity, and Azure Capital Partners.